Resilience applies to all areas of life, ESPECIALLY building a business. This week I brought my friend Caloni onto the show to share how to build and grown your brand and help you be recognized for your best work.
Caloni Michelle is an internationally recognized authority in digital marketing and global branding. She is an international speaker and trainer, event host and global marketing and brand consultant. She has been interviewed on top podcasts with 50 million downloads.
With 17 years of experience in digital marketing, Caloni has built noteworthy international brands and multi-channel marketing strategies for multi-million-dollar brands that have delivered revenue growth up to 400% and audience growth up to 1000%. As a dynamic leader of cross-functional teams, she has built top-performing international marketing teams in 5 countries.
She is the founder and CMO of Brandstrom, a personal brand agency helping founders, CEO, consultants and thought leaders build, grow and market their personal brands online. Additionally, she brought the LinkedIn Local movement to Salt Lake City. She has worked with the U.S. federal government and received national recognition as a recipient of the U.S. Senate Award of Excellence and the Bank of America Social Achievement Award.
In addition to a dynamic background in marketing, branding, business development and operations, she obtained a MBA degree from Penn State. She has been featured in Forbes, ABC, NBC, FOX, CBS and 400+ other publications. As part of her ongoing commitment to growth, she has personally spent over $250,000 on professional and personal development. She’s on a mission to help 1 million people build authority, increase revenue and impact millions by transforming their personal brands.
In this episode Caloni shares the story of how she learned to value struggle on her way to success, how personal branding is essential to your career success, and her best tips for building a solid personal brand.
Here’s what you will learn:
- How important struggle can be to success (2:31)
- How the loss of Caloni’s father taught her perseverance and resilience (8:45)
- Why different mentors can impact your mindset uniquely and the importance of being coachable (16:29)
- Identifying your target audience and how to discover your unique gift to the world (24:07)
- How our values relate to our brand (31:46)
- Why a consistency pays off and having a purpose greater than one’s self inspires you to keep moving forward (38:16)
What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation and @calonimichelle so we can see!
Links mentioned in this episode:
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