If you’ve been working on a business of your own, whether it’s a side gig or your full-time pursuit, you’ve probably thought a lot about branding. Today I have my friend AJ Vaden from Brand Builders Group and she is sharing her top secrets on building your brand so you can grow your impact and increase your income! She will challenge your ideas of what you need to do (or not do) and how to make smart decisions that will attract your ideal audience and customer. She says, “The more dependent your business is on your reputation, the more important your personal brand becomes.”

AJ Vaden is the co-founder of the Brand Builders Group. She met her co-founder Rory as a business partner at the beginning of their first startup company and quickly realized it was the beginning of more than just a business partnership. More  than a decade later, they have launched 4 different 7 and 8 figure businesses together, released a NYT best-selling book and a National Best Seller, been ranked as a top 100 business podcast, named one of the most influential leadership speakers in the world by Inc Magazine, inducted into the Speaker Hall of Fame, worked with Fortune 100 companies and now they work with some of today’s most recognizable personal brands alongside Brand Builders Group. They have also created 2 tiny humans (who are the ones really in charge) and after all that, they still really like each other, which is the greatest accomplishment of all!

In this episode AJ shares how she got into becoming a branding expert and what she has learned as things evolve over time in the world of online and offline branding. Grab your notepad and get ready to take notes AND take action to grow your brand!


Here’s what you will learn:

  • How AJ got her start and became the expert in personal branding (3:21)
  • Why identifying your niche and clearly communicating your offerings is essential (13:10)
  • Why you shouldn’t be afraid to give away value and build trust (17:53)
  • The importance of identifying the problem in order to perfect your brand’s solution (24:42)
  • How being true to yourself is integral to building your brand (33:28)
  • Why many experts struggle to grow their revenue (42:36)
  • Why being in the moment can help you make incredible connections (53:16)
  • Special BONUS for TGAG listeners!! Free Branding Call with Brand Builders Group!

What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation and @aj_vaden so we can see!


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