Today’s episode of True Grit and Grace hits close to home because not only has my guest Emily Lyons faced huge physical and mental health challenges, she has persevered through it all, moving forward to create multiple thriving businesses. 

Emily is a serial entrepreneur, a podcaster, and author. She is the founder and CEO of North America’s top event staffing agency. What started as a small agency has exploded like firecrackers across the entertainment scene in Canada and the United States.

A long list of accolades have already made a home with Femme Fatale Media Group, including five consecutive Annual Toronto Nightclub Awards and three Top Choice Awards. What’s more, Emily’s hustling has won over big names like Warner Bros., MAXIM, UFC, Justin Bieber, Drake, Lamborghini, and so on. Lyons agency was named “Canada’s Top Agency” by

Emily and I had a powerful conversation about building a business after a major health issue, what happens when we share our story with our true audience, and how to value failures as part of the road to success.


Here’s what you will learn:

  • Initial challenges Emily experienced on her journey (2:21)
  • What she learned from her stay in a mental hospital (11:34)
  • Why a healthy fear has steered her away from alcoholism (20:25)
  • How experiential marketing can build your passion and create impact (26:42)
  • How visibility can level up your business (34:33)
  • How to get more eyes on your brand (43:31)

What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation @emilylyoness so we can see!


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Links mentioned in this episode:


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