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Season 2, Episode 65

Build Boundaries That Help You Thrive with Amber Lee Sears

A conversation with Amber Lee Sears

1:09:20

About This Episode

"If I don't love it, I won't stick to it."

This conversation is a beautiful reminder of how important boundaries are, in every part of life. If you've been feeling overwhelmed, burned out, or wondering how to build new boundaries in this digital age, Amber's wisdom will be so helpful.

As a holistic business coach, Amber Sears is deeply dedicated to serving her clients from all angles. Mind, body, spirit and business. In her 12 years of experience running her own multiple six figure business, she's learned these pillars are essential to truly thrive in all the ways you desire most. In order to reach new levels of income, do deeply fulfilling work, and endure the many ups and downs of entrepreneurship, the inner work is paramount. She helps her clients cultivate deep inner strength and build their businesses around their souls unique calling.

In this episode, Amber shares how she has navigated several life transitions, honored her boundaries, and how she is thriving today.

Here's what you will learn:⁣

  • How starting out as a dancer helped her through pain to find purpose (2:15)
  • Important life lessons learned by traveling the world teaching dance (9:14)
  • How the online experience changed her practice (16:42)
  • What retreats mean to Amber and her message (23:29)
  • How she prevents burnout (28:35)
  • Her daily practices and how she manages her time (34:21)
  • The healthy boundaries Amber sets with social media to be more productive (40:21)
  • How to manage healthy boundaries in every part of your life to stay energized (47:31)
  • How so many have transitioned online in the pandemic and you can too(56:32)

Screenshot your favorite part and post to your IG story and tag me @amberlylagomotivation and @amberleesears so we can see and repost to our stories!

Links mentioned:

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Full Transcript

0:11
Amberly Lago

Welcome to True Grit and Grace, a podcast designed to empower you to claim your resilience and thrive through life's challenges. I am Amberly Lago, a mindset coach, fitness expert, and bestselling author. Each week, I'll dive deep with the world's brightest thought leaders and elite performers to share tangible tools and practical advice to inspire you to keep your eyes on the prize and forge ahead. So get ready to conquer your fears, heal any trauma, lead with your heart, and elevate your life with grit and grace. Hi and welcome. I'm Amberly and I'm here with you on the True Grit and Grace podcast. And I'm so excited and honored. I have such a treat for y' all today. I have Amber Sears here with us. And first of all, I think it is pretty miraculous that you are even here with us because you just had a baby. A beautiful baby boy. Wilder, I had the honor of meeting you when I was on your podcast. Podcast Soul Powered Podcast. So if y' all don't know Amber Sears yet, her podcast is amazing. Head on over to her podcast and listen to her podcast. But also, you probably already know her. I actually knew her before I got to know her. I didn't even realize it, but I had seen her on YouTube. She blows up all over YouTube with her husband. Um, on Instagram, you can find her. Amberly Sears. So we kind of have a similar name, but hers is a M B E R L E E S E A R S on Instagram. And thank you so much for being here, Amber. It's so good to see you.

2:08
Amber Lee Sears

I am so grateful. Thank you so much for having me, Amberly. You know, it's like, as much as it's intense to have a baby, I'm also just that this is my favorite thing. Like this doing this purpose driven work that I know you and I are both here to do, like, this lights me up. So I'm so excited to be here.

2:21
Amberly Lago

Oh, thank you. I got goosebumps, girl. Because I was just like, oh, my gosh, she just had a baby. I don't know if she's going to be able to meet with me today. And then I was like, well, shoot, I just got hit by a car a week and a half ago. And for us to show up when you just had a baby. I just got hit by a car with my daughter when I was riding my little razor in a crosswalk. And I was like, you know what? It just shows that we are both so passionate about what we do. And plus, I was Just really excited about seeing you and getting. You know, I have a lot of questions for you too, because you have this company. I mean, you are the CEO of Epic Self, and before COVID you were doing a lot of retreats, and you do one on one coaching, but traveling a lot. And you really help people get clear on their business, get clarity, but stay grounded and do what they love and do it passionately. I want to just share with the audience a little bit about how you got into that, because we have a lot in common.

3:30
Amber Lee Sears

Yeah.

3:30
Amberly Lago

You were a dancer and you lived with a lot of pain. And I feel like that really, you have transformed that pain into purpose. And now you share so much of what you do with so many people and help them find joy. And so can you share a little bit about just what you were doing and what led you to do what you do today? And with Epic Self?

3:53
Amber Lee Sears

Yeah, sure. So, yeah, I always say my journey started with dance, just like you. Dance was my heart. You know, my parents put me in ballet when I was 3, and it was a lifelong love affair with dance. And I went on to get my degree in dance performance and choreography, went on to dance professionally in San Francisco as a contemporary modern dancer for about eight years before moving out of the country. And along that journey, as I know you have experienced, you know, I had so many acute and chronic injuries from my dance training that were just, you know, everything from Achilles tendonitis when I was really young and I was on pointe shoes for the first time as a ballet dancer, I had stress fractures and L4, L5 at age 13, from all the back bending I was doing. Like, I was a great dancer, but I didn't have great training in terms of, like, how to properly align my bones and activate my muscles to actually support what I was doing.

4:45
Amberly Lago

When you were dancing? Because when I was dancing and I grew up, you know, dancing and an athlete, we were taught to push through the pain. And basically I was taught to really kind of ignore my body and not listen to the pain. And no matter what, you just keep going, which gave me a lot of grit, and that served me well. But you can only suck it up. Only lasts so long. Like, you can't keep sucking it up as you. As you learned.

5:13
Amber Lee Sears

Oh, yeah.

5:14
Amberly Lago

Was it the same for you?

5:15
Amber Lee Sears

It was. You know, I had physical therapists telling me when I was dealing with the point, Achilles tendonitis from trying to do point work at such a young age, that put me on point at, like, age 12, 13, which is not ideal for your Development of your feet. But anyway, that's what they do in the ballet world. So I was doing that. But I remember working with a physical therapist, and I could hardly walk at school. And he's like, amber, you won't be able to walk if you continue. And I was so obsessed with, like, I have to be this ballerina I have to do, and I want to be the best dancer. And so it was like I was willing to do whatever it took if that meant I was hobbling around my school, barely walking. At least I could do point, you know? And so, anyway, I had to let go of that dream a long time ago that I wasn' going to be doing point work as a ballet dancer. But so there was a lot of that along the journey where I had to release my body, forced me to stop and slow down, stop pushing so hard. And I feel like this is like, the universal lesson that I keep learning in my life is like, stop pushing so hard, because,

6:12
Amberly Lago

girl, me too. And I'm like, did I get hit by a car again?

6:17
Amber Lee Sears

Right, right.

6:18
Amberly Lago

Universe really trying to teach me. I really asked myself that question because this was the third time I've been, like, knocked flat on the ass by a car. Like, wow, is this a lesson? Like, I know. That's the lesson I've learned, too. And that's one and one of the reasons I was so excited to have you on. So I'm like, girl, I need to hear it from you. I need to hear what you've learned, too.

6:42
Amber Lee Sears

Yeah, yeah. And so, you know, so, like, at a young age, I was like, okay, well, my body, I need to figure out a way to be basically to have a better maintenance program. So if I am going to do this level of dance training and I want to dance at this level, I need to really take care of my body, injury prevention wise. So, age 18, 19. I went to college in San Francisco at San Francisco State for their dance program. And I was introduced to Pilates. Now, Pilates mat was what we were initially doing in some foam roller work. And in two weeks, the back pain I had since I was 13 completely vanished. And I was like, what is this? Because I had been to chiropractors, physical therapists. Like, everybody that I knew was, like, alternative holistic to help me with my injuries. And nothing got to the actual root of the problem, which was I had major muscle imbalances and major bony alignment issues. Choose from all of my years of training improperly. So, so, sure enough, I get on the Pilates, you know, mat for two Weeks, my back pain vanishes. I feel so much better. And I'm like, what is this method? I'm so obsessed. I have to figure out basically how I need to learn this system of movement and techniques so that I can use it in my own dance training, but also so I can teach it and give it back. Because I knew so many dancers who are so broken in so many ways. And I also knew a lot of people in a lot of pain, back pain, you know. And so the more I learned about Pilates, learned about alignment and muscle, muscle balance and structure and stuff like that, and fascia. Once I started learning about all this, I was like, wow, everybody. A lot of people are in chronic pain. They don't even realize they're really carrying a lot of chronic pain. But most people are very aware or they have like chronic injuries or acute injuries from training some sort of athletic work.

8:14
Amberly Lago

Taller just now.

8:16
Amber Lee Sears

Yeah, right. Okay, let me check my alignment. For sure, for sure. And so I became so hyper aware of my own body, you know, just through that work. And I went on to study in the Ron Fletcher program of study, which is one of the most rigorous programs in the Pilates technique. And I did all the apparatus training, so Reformer Cadillac, all the cool stuff on the floor and then also the network. So I went on to teach that. And so that's what I did outside of my dance, professional dance world because I was a lot of money doing that, Go figure, unfortunately. And so I was making my money on the side teaching Pilates and I always had a private client base in San Francisco. So I was teaching one on one private classes, like a personal trainer. And I was also doing group classes and workshops and I knew that I wanted to.

9:01
Amberly Lago

What year was this?

9:02
Amber Lee Sears

This was back in like 2007, 2008. So this was like the tail end of college for me. I graduated in 07. So I got through my Pilates training and was teaching around that time. After that point though, I was like really burned out. I'd been dancing many years. I wanted to dance in San Francisco, but I was really, it really hit my wall of overwork and wanted to travel. So I decided I was going to go travel. I sold everything and I went to Australia on a one way ticket and I decided I was going to teach and dance my way around Australia. And this was like a solo backpack trip. Terrifying, but also the most exhilarating thing I've ever done. And I really just wanted to like, I wanted to take this work outside of San Francisco. And I'm like I love San Francisco. It's great. And I can always come back, but I want to teach this around the world. My dream is to have a location, independent lifestyle where I can travel a lot. And so the only way I can really do that is if I try. And I might fail, miserable. But at least I want to try and go out there and see if I can teach. So I ended up getting a teaching gig in Melbourne, Australia at a studio for a couple weeks that turned into a couple months. And I ended up like just traveling around Australia and teaching workshops and all this stuff. I didn't know that Australians were like really eager for American trained Pilates instructors because we actually have more vigorous training than they do. So they really wanted to learn from us. So I was like. And I was young. I mean, I was 22, 23 and 24, just like traveling around. And I ended up going back to San Francisco after about a year, was really kind of ungrounded. Decided to go back home and get back into teaching in San Francisco. So I did that for another several years and then decided to move to Costa Rica. Now this is a massive shift in my business being because I had this incredible client base I've been working with for years. I was teaching at ucsf. I was teaching back care classes to like the US UCSF staff and students. And I was really excited about that work because I felt very purpose driven. I'm like, I'm helping people with this stuff I love, so I get to like, do what I love. And I'm also really helping people. And that was really. I feel like everything we learn in our life is so we can give it back to someone else and we can give it forward. And so all the pain that I experienced as a dancer and all the pain that, you know, I, yeah. Experienced in my life, I was like, let's. Let's turn this knowledge into giving and helping other people with that. And so then I decided I was gonna move to Costa Rica because I fell in love with the country. I was invited to teach at a.

11:21
Amberly Lago

Everybody says that. I can't tell you how many friends that I have that are like, I went to Costa Rica and I end up two guests that I've had on the show actually live in Costa Rica because they went there for vacation and never. They're like, I'm moving here. I love it here.

11:36
Amber Lee Sears

That's it. That's it. So. So I was invited to teach at this festival called Envision Festival, which is like a music, yoga, dance festival. It's great. It's right in the jungle on the beach. And it was really young at the time, only like three years old. And I got invited down there to teach for two weeks. And at that point, I was so over city living. I was really looking for an escape from San Francisco on a subconscious level. Even though I loved my work, it was like I was in this hustle and grind that was going nowhere. It was. I was a rat in a wheel, just running and running and running with no real way out that I could see because I wanted to dance. And dance was in the city. It wasn't in like some small jungle town in Costa Rica. It was like, if I wanted to dance, I had to be in San Francisco. So I really had to give up that dream in order to move to Costa Rica. But my. My heart was like, amber, you're missing nature. Like, you've been in the concrete jungle for eight years. This is like, I went to Costa Rica and realized how much my body, my soul was missing nature.

12:30
Amberly Lago

I'm right there with you now. Like, I just got home a trip, and I've been packing stuff up and getting rid of stuff. I'm like, honey, we're moving. I know you're in Texas. And I'm like, we're. We're moving back to Texas. He's like, it's not that easy. I'm like, do you want me to get a plane ticket? I'll just buy one right now. It's. It can't be that hard. I totally. I get that. And I'm just. I love what you said, but I had to try. You never know until you try. And that's what you did. And you ended up in Costa Rica.

13:06
Amber Lee Sears

Yeah. It was the biggest, scariest jump I've ever taken. The biggest risk I've ever taken. I moved to a country where I didn't know the language and I opened up a wellness center. So I did that. For the first year I was down there, I ran like a. Basically a wellness studio where I had classes and workshops and retreats and trainings happening year, you know, month to month.

13:23
Amberly Lago

So did you buy like a studio or rent a studio?

13:27
Amber Lee Sears

I rented a studio because I really. I didn't. First of all, I knew, like, I'm like, I gotta you tell this out. I moved to this beautiful town called Manuel Antonio right on the Pacific coast. It's a very seasonal town, though. And this is. It ultimately had me close the doors of the studio space is that it's so seasonal that literally 90% of the businesses close during Their low season, which is like the rainy season because no tourists are there, not even the locals stay there. So it's a very. I didn't realize how severe the seasonality was. Like, I just. I was like, oh, like there'll be people there. Like, because I'm coming from San Francisco, where people are very disciplined and very dedicated to their Pilates and yoga practice, and they show up every day at 6am mean, I was like, totally different in Costa Rica, completely. Everybody lives pura vida. Like, nobody. Nobody's, like, dedicated to their practice every day. Nobody's, you know, just like a totally different culture. So anyway, I open up the doors and I'm very naive going into this, but I also want. I needed to experience. I needed to learn this stuff. You know, I wouldn't have figured it out had I not taken a big jump. But I moved down there. I basically wanted to rent because I knew buying would be a big investment. Didn't have the money for that also. But I also really just wanted to test out my idea. And I'm like, if I lose a lot of the money during the. Okay, at least I lost it on something that really mattered to me that I could really learn from. And so that first year, I realized how seasonal it was. And though I had great classes and I had retreats and I had teacher trainings and had people from all over the world coming to these. These experiences, I. During low season, like, literally nobody came in for weeks at a time, and I'm just.

14:56
Amberly Lago

Weeks at a time.

14:57
Amber Lee Sears

Oh, yeah, yeah. And my overhead was like 4k at the time. So I'm. I'm sitting there just burning money, you know, sitting in the studio, like, nobody walking by, nobody coming in. So I decided, okay, this is stupid. Like, I need to close the studio doors. And so I decided to do was take all my retreats and trainings and just take them to retreat centers in the area. Because there's tons of them, like thousands of retreat centers in Costa Rica. I was like, let me just. I'll produce them at these retreat centers. And then I don't need to manage the retreat center or the studio, which frees me up from their responsibility and also from the tethering to the town. Because that's what I was trying to escape in San Francisco is I felt very tethered there. Like, I couldn't travel. I had to. I had my clients there and they existed there and they didn't, you know. So though I was trying to get people into the online space a little bit, this was Like Skype was just a thing back when I started doing this. So, like, I remember doing this my first training session on Skype and being like, this is so cool. And I saw the potential of it. But nobody was really jumping on the bandwagon for like online fitness yet. It was like a brand new thing.

15:56
Amberly Lago

And now back then, was there social media media like there is now? Because, I mean, I remember when I first started my Instagram, it was basically to stalk my older daughter and see what she was up to. Right. And I didn't even really get into social media until about three and a half years ago.

16:13
Amber Lee Sears

Yeah.

16:14
Amberly Lago

So was there social media when you, like, how were you getting the word out for retreats?

16:20
Amber Lee Sears

Yeah, Facebook and Instagram were happening at that time. And I remember I was on Facebook when it first came out, Twitter when it first came out, because my.

16:26
Amberly Lago

And what year was that? I don't even know.

16:29
Amber Lee Sears

That's a really, that's a really good question. I was trying to think, because I remember because I started Epic Self, the blog, which it started as a blog, health and wellness blog. And this was like, oh man, this is back in college. I was like 2006, 2007.

16:44
Amberly Lago

This is when I started blogging already. Way ahead of like, you know, some people like me. I didn't even own a computer until I decided to write my book. I wrote it by hand. And then, I mean, seriously, technology is really new for me because I lived on the dance floor, on the gym floor, and I was with, you know, one on one clients and ran a business that way. So I didn't even own a computer. And I remember when I had my motorcycle accident 10 years ago, one of my clients was like, you should get on Facebook. That way you can just tell people what's going on with your recovery instead of having to make phone calls. And I'm like, no, I don't want that. I don't know what Facebook is. I don't even want. No, that's not for me. I'm not into that. And now here I am, like living on social media a lot of times. So that's why I'm like, how long ago was Facebook? So I mean, I'm just amazed with you. For people that are listening and they're like trying to figure out their way with what to do with the business here. You were like, well, okay, I'm going to go open this business that didn't work. Well, what can work? And all the while you're doing this. What I love is that you're Constantly checking in with yourself and asking yourself, what do I love? What makes me happy? What is. What's my passion?

18:07
Amber Lee Sears

Yeah.

18:08
Amberly Lago

And you. Yeah. And you're, like, tailoring your business to what you really love to do. And I think that's how we ultimately find our success is because if it's not something we love doing, it's going to be really hard to do it. I won't stick to it if I

18:25
Amber Lee Sears

won't stick to it a thousand percent. And because, like, you know, you and I have such a backstory of, like, what we've been through to get to the place where we are when we're teaching, teaching other people these skills. Like, for me, it means everything for me to be able to give back in this way because of the things I've been through and the things that I've learned along the path. So I was so passionate about, you know, with Epic Self. I started that as a health and wellness blog just to share my, like, joy for raw foods and Ayurveda and, you know, Pilates and yoga and the things I was learning about because I was just learning so much at this time and so excited about it, I just wanted to share it. And my boyfriend at the time was like, you should start a blog, Amber, because you could probably make a little side money doing that through ads, you know, and he had a pretty successful blog. So he showed me the ropes of, like, how to set that up, and then I just ran with it. And there wasn't a lot of health and wellness blogs online yet at that time. It was like a new world. The blogosphere was like a new space. So I feel like I got in on good timing on that. But it was so interesting because I had such a unique lifestyle. Like, I was dancing, but then I had this whole tech world I lived in, right? San Francisco's tech hub of the world. You know, so, so interesting because they are so far ahead of the rest of the country. So I was sitting there, and I'm sitting next to these, like, you know, kids who just sold their app for $5 million at a coffee shop, right? And they're talking to me about their investors. And this is such a bizarre world, right, that I was living in. So I got this blend of tech. And so, interestingly enough, like, that's what I do a lot of now is I help business owners or new or established business owners build out their online space. Like their online world, their websites, their offers, their teacher trainings, like, whatever it is that they can dream up. I'm Doing that with them in the online space because I learned so much tech from my own journ of like, how do I build a website? Okay, so I don't know code, nor do I want to know code to build, to like code my website. So how do I figure this out? Right? So I had to like, and because I never went to business school and nor did I have interest in going to business school, I was like, I'm just going to figure this out and I'm going to stumble and fail my way through this a lot. And I failed a lot. And I didn't hire coaches until I was like six, seven years in to running my business. So I didn't have any mentors in that space. I was like, I'm just going to figure this out on my own. Which is not necessarily what I'd recommend nowadays. Like, don't do that to yourself. I wasted a lot of time and money not hiring people, let me tell you, to help me. But anyway, to get back to like the story, after I decided to close the studio and run my retreats and trainings at different retreat centers, that really freed me up to actually start doing a lot more online work. So online health and wellness coaching alongside my retreats and trainings. But then like after that first year in Costa Rica, I started getting approached by other health and wellness entrepreneurs, other personal trainers, Pilates instructors, They're like, how did you build this business? I have to know how you did this. Like what you got. You're in Costa Rica, you have this amazing lifestyle, you run retreats, which is what I want to do. How are you doing this? Teach me. And I was like, huh? Okay universe. I never thought I would ever be a business coach. That was never my intention. My intention was to go help people transform, heal and awaken with all of my other work, right? All the things I taught, it was not to teach business at all. But hey, if people are actually really wanting this, I can definitely give them skillset. But I just, I need to figure out a way to teach it in a way that's like for everybody and kind of systemize what I'm doing to some extent so I can teach it. And so that's what I started doing to my teacher trainings. So I had like 30 day yoga things and I started teaching just this, this business curriculum basically that I put together based on my experience to the students alongside taking one on one business coaching clients. And so that just shifted everything and I was able.

22:03
Amberly Lago

You're making a bigger impact because you're teaching Other people how to go and run businesses like you. So it's just getting, you're spreading the good and it's just, you're making a much bigger impact. And the, the timing of it all is amazing because everybody's been doing everything online.

22:25
Amber Lee Sears

Well, and this is what was so interesting is like, I moved back to the US about maybe two years ago. Now is my final big move back. Once I met jp, I was like, okay, my life is in Costa Rica, his life is in the U.S. well, what are we going to do here? We've got to figure a way to make this work. And so once we were engaged to be married, I had to make a big decision about leaving Costa Rica, which was really hard. I'd been there for seven years. My whole life was there. My business, all my friends. And it was really a big thing for me to leave. Um, so I decided, okay, I'm gonna.

22:55
Amberly Lago

But jp, I mean, he's pretty irresistible.

22:59
Amber Lee Sears

Well, and yeah, for me, like, there was, there was no question that he was the one for me. And I had to make it work. It was just so clear to me. And if that meant I sacrificed living in the jungle for a little bit until we can figure out a way to kind of do half and half or have like a vacation home down there or whatever, like, it was worth it to me to make that jump. And so because I still was producing retreats in Costa Rica, so I could still go back down a couple every couple months and run retreat retreats, but I just wasn't living there anymore.

23:26
Amberly Lago

And you know what? As soon as you get your retreats back up, I am coming to your retreat. I am not kidding. Because I've seen all that you do online. Like, I've seen your beautiful website and I look at what and I'm like, I want to do that. I want to go down there. And so whenever you're gonna do the next one, I'm like, I am. Sign me up. I want to be there. It sounds amazing.

23:50
Amber Lee Sears

Yeah, I would love to have you. And you know, retreats are my heart. They're my favorite thing. I love business. Coaching is fulfilling, don't get me wrong, because I love helping leaders help other people. Because again, like you said, the ripple effect is so much larger. And I think that's what I realized is like, I could actually train teachers and that will make a much larger impact than just me teaching my students.

24:10
Amberly Lago

Yeah.

24:10
Amber Lee Sears

And so that, that became like my next level of purpose. But in that I still, my favorite thing in the world is being on retreat with people, taking them through the jungle on adventures and like watching transform over a 5, 7 day period because there's so much you can actually witness and experience in that amount of time when you're with a small intimate group of people. You know, you guys are all training, you're eating well, you're going on adventures, you're doing, you know, deep self love work and empowerment work. Like it's incredible to see what can happen.

24:40
Amberly Lago

And you know, I just got back from I'm a part of a mastermind. And I love that you shared earlier that, you know, you, you didn't have a coach right away and you wouldn't really recommend that. I think it's really important to invest in yourself and get a coach and hire. Yes, you can do it on your own, but if you have a coach or somebody that can take you from point A to point B faster, why wouldn't you do that? And then I invested in being a part of a mastermind because I wanted to be with other entrepreneurs and get advice and have that support and have some coaching through it. And we actually that's why I was in Vegas. Vegas for a couple of days. And just you saying, seeing the transformation of that intimate group, I thought I was going to Vegas to, you know, learn more business skills. And I had to do, you know, we were doing a presentation in front of the group and I'm like, oh my gosh, what am I going to teach all these billionaire. They were like billionaire entrepreneurs and then me and I'm like, I'm going to teach these success, successful entrepreneur or something. I'm like, okay, let me see. Well, it was unbelievable. Just that when you said transformation in that small group, we need that connection and that support and that love. It was more than just a business, a time to learn about business. It was like mind, body, spirit. I didn't know I need my body needed to be with because it's the first time I've been around. There's a group of eight them of.

26:15
Amber Lee Sears

Of us.

26:15
Amberly Lago

It's the first time I've been around anyone since COVID besides my husband and my daughter. It was like so I can imagine a retreat like you hold where you're doing real transformational work. You would have to like leave there feeling like a million bucks. And that's why I'm like, sign me up. I want to do that. Yeah, yeah.

26:39
Amber Lee Sears

And I think you know, more than ever now with COVID and everything, we, we need human connection as a human need for sure. Without a doubt. And I think this has actually proven it this year. It's proven how what happens when people don't have human connection. Depression, anxiety, you know, anxiety, suicide rates, everything just goes way up. Health issues. Because we need humans in our lives. And I think in general, these retreats offer a really unbelievable opportunity to be with like minded, like hearted people from all around the world, different cultures, different races, you know, and you learn so much through each other's reflections. You learn so much about, you know, and you open your mind to new things and it's just. Yeah, so for me that's my heart. And it was like so heartbreaking to not be able to run retreats this year with COVID and everything. And I look forward to getting back to it. But it's also kind of like, well, who knows when things will be ever normal again in the way of travel and borders and policies and stuff. So I'm just being patient even though it's hard. So, yeah, that's, you know, my, my deepest passion and purpose is very much helping people nowadays. Take all that like holistic health work that I've done for the last decade and really integrate that into business coaching too. So that people are learning business skills and techniques, but they're also learning how to do this with grace, without burnout, without overwhelm and without running themselves into the ground health wise. Because how many entrepreneurs do you and I know? Myself, I was one of them for many years.

28:01
Amberly Lago

Oh, I've been right there with you.

28:03
Amber Lee Sears

Yeah, right. Where it's like, it's just so easy to overwork and run yourself into the ground and hit burnout so much. And even if you're really purpose driven, I think it's actually harder when you are purpose driven because in your heart centered, because you're so passionate about what you're doing, it's hard to stop if

28:18
Amberly Lago

it for sure, that is me all the way. Like if I, if I didn't have a family, if I didn't have a, you know, husband and a kid that's constantly knocking on my office door like, mom, mom, mom, I need a snack, mom. Then I would probably work 247 because I am so passionate about it. But it is, I think because you and I grew up a lot alike with the dancing and we're very like driven and you know, we've got the grit. For me, it is harder to give myself the grace and rest and recover. What do you do to prevent burnout or what are some of the things that you tell your clients to do to prevent burnout?

29:04
Amber Lee Sears

Yeah, great question. And this is something I've had to experiment with it with myself because I know myself so well. I think this is the beauty of the entrepreneur journey though too, is that you learn so much about your internal and external patterns and you really realize, wow, okay, I'm really just doing this to myself. I'm causing so much suffering in my life. So what I had to do, because luckily I am really disciplined. So if I give myself a structure, I can really hold to it. So that's one thing I definitely am appreciative about my background, it helped me be very disciplined. But so what I had to do was because I was like you, I could work 15, 18, 20 hour days, no problem, and get up and do it all over again. And yeah, I'd hit burnout, but I would just consistently do this. So what I decided to do was reduce down the days I was working and to really structure my day out in blocks. So I had seen this one amazing woman speak at a conference that really hit me and she was talking about this like vacation. What happens when you're in vacation mode right before you go on vacation, you're somehow able to do like twice as much work in two days to prepare for your vacation so you can have a whole week off, right? And she realized this with herself and she was working 100 hour weeks at the time as an entrepreneur. And so she decided, I'm going to play this experiment and I'm going to force myself to only work four days a week. So take three days off fully and only work six hour days. Of those four, like the four days would only be six hour days. And she did this experiment and the beautiful thing, and I actually did this too is what happens when you do that is, is you force yourself to be extremely efficient with the time you have. If you only have six hours, four days a week to get your work done, you're going to figure out really quick what moves the needle forward and what's most efficient use of your time, right? You're going to start to delegate other things, the things that you shouldn't be wasting your time on. You're going to start delegating that you're going to start hiring on team members to take those things off. So I decided that I was going to and at the time I already had a va, so that was great. But I decided to bring on more team members to delegate more tasks to because at the time I was doing a lot of my, I was doing all my social media, like all DMing and comment. I was just doing all my social media engagement and that takes hours.

31:08
Amberly Lago

That takes hours and hours and hours. And it. That can. Sometimes you're going, okay, I've just spent two hours on social media. But did that move the needle?

31:19
Amber Lee Sears

Right, right. And it's really like a long term, long term, you know, relationship that you're building with your community. So it takes a lot of time every day to build that rapport. And then ultimately that may lead to someone wanting to come on a retreat in six months from now. But, like, you don't know. So you're building rapport through your content creation. It's like there's so much. So I decided to bring on more team members. I decided to cut my hours back because at the time I was working seven days a week. So I was like, okay, weekends off, first thing. Now that was so hard for me because of course I, I really passionate about what I do. So, like, what do I do with my time off now? Like, it was very weird. I have to sit in these weird emotions of like, what comes up when I don't have anything to do. Because I also equated a lot of my value to how much I got done. So without that, I was, you know, kind of, I had to figure out what to do with myself, which was cool. It was a cool thing. So what I, what I learned over time and what this woman was sharing is that, you know, when you give yourself a time constraint, you figure out how to be really efficient. So then I decided, okay, in my day, when I have four of those four days of work, let me chunk up those, those days, days. So I've got, you know, morning self care, practice, let's say an hour and a half, going to the gym, taking care of myself, meditation, juice, breakfast, whatever, morning practice. Then I work for two, three hour blocks.

32:33
Amberly Lago

I like how you say practice morning practice. Because I like that, because it's practicing. It doesn't have to be perfect. It's practice and it's progress, not perfection. I like to say that in the morning you have like your morning ritual that you and I look at your store. I love watching your stories. I learn a lot on Instagram too, from your stories, by the way. I love it. Actually. I was eating dinner last night and I'm like, ooh, this isn't very healthy. But I just got home and I was like, ugh, Amber would not eat this. Like, I thought to myself, I swear, I was like, amber wouldn't eat this. I need to eat more. Like, what Amber would eat. Because I see some of the food you share that you eat and stuff like that. Yeah, yeah. So, yeah, so you have that practice in the morning and then you have time blocks of what do you do next?

33:25
Amber Lee Sears

Yeah, so I have, you know, two or three hour block. I love to create content in the morning when my mind's really fresh and after I've been working out of my body because I always feel so much more intuitively tapped into my creative self when I've been in my body. Just hands down, I feel more grounded, centered, aligned after I've moved. So I do that movement first, then I'll get creative. So all my creative content that has to get done for the day, whether that's emails, that's podcast, recordings, that's writing for Instagram and Facebook. Because I write all my own content and that's a huge passion of mine ever since I was a blogger, you know, way back in the day. I love writing and I loved Instagram initially because I'm like, oh, this is like insta blogging. It's way shorter. I only have this much space to fill out. But yeah, I love writing and I had no idea that so much of my work would be writing. You know, I think back to when I was like, oh, I want to start a business. I write every single day. I had no idea it would include so much writing. But I love it.

34:15
Amberly Lago

There's a lot of writing and I think it is important that you do have to block out time. Time for that. For me, I usually do that first thing in the morning because it's the only time of day that I'm not interrupted by husband, kids, phone, nothing, you know, and so, I mean, except for when I'm recording and I'm like yelling down the hall, hey, I'm recording. Don't come in. Try to keep it down. You know, so I try to do that. Do you think that your time blocks are going to change a little bit now that you have wild.

34:50
Amber Lee Sears

Yeah, big time. You know, and this is again, I'm in such a weird gray zone right now where I'm like, how is my business going to look on the other side of this? Because, you know, I would typically, like I said, work six hour days. I do like two or three hour time walk in the morning and then I'd have a lunch break for an hour and a half or so and then I go back to work coaching my clients in the afternoon for a couple hours. Then I close my computer by six. That was another thing. It was like, close the computer don't touch anything related to your Internet box after 6pm like, that was hard.

35:17
Amberly Lago

Really good. Yeah, you know, I think that's really smart. You said it's a hard. No, like you set up those boundaries and that's what I'm learning. And I was like, okay, sometimes I would be, you know, emailing at 10 o' clock at night or on a Sunday or whatever, and I'm like, that's, that's really good. Close the computer by six. Done. That's it.

35:42
Amber Lee Sears

Yeah. And also I have to have really strong boundaries of social media because social media can be as, you know, you can just get sucked in for hours.

35:49
Amberly Lago

Oh my gosh.

35:50
Amber Lee Sears

And it's so easy to consume a lot of content. And especially when you're a content creator, you have to be, I think, very boundaried with what you're doing online, because one hour could turn into five hours very quickly.

36:00
Amberly Lago

Yeah.

36:01
Amber Lee Sears

You check your phone, you see, like, how much time you're racking up on these apps. It's terrifying because it's, it's, it's a lot.

36:06
Amberly Lago

Oh my gosh, it is terrifying. And so what do you do? Because one thing I noticed is you're, you're very engaged on Instagram. You know, you do really well at getting back to people and responding to people. How many hours a day do you spend on social media and that, including the time that it takes to write the caption, would you say on average? And do you post every day?

36:31
Amber Lee Sears

I, you know, I used to post every day. I've definitely cut back simply because life has taken over with. Yeah, this year was so busy with this business coaching clients. I had, you know, 13 clients at a time. It was a lot to manage. So I would, you know, when it's really busy like that, where I'm really busy with clients, I'm maybe posting three, four times a week. But my standard is, my deal is once a day. I love once a day.

36:54
Amberly Lago

But I, Yeah, but I did, I used to do that when I first started Instagram, but now it's like, no, like three times a week. Four times a week. Yeah.

37:03
Amber Lee Sears

Yeah. And, you know, I honestly feel the most intimacy with my audience through the Instagram stories because that's where I get to chat with them face to face. And, you know, we do little polls and I ask them questions and like, that's where I really engage much more so than on my actual posts. Yeah, I just feel like there's a much more intimate connection through the DMs. You know, I get tons of DMs a day. And so it's like that conversation, to me feels so much more real than just, like, leaving a comment on someone's post. Right?

37:27
Amberly Lago

Yeah.

37:28
Amber Lee Sears

So it's like, that's really fun for me. So the days I don't post on my actual main feed, I'll do a lot of stories. So I typically do 10 stories a day or so. Like, that's not, like a hard set number. It's just kind of what it turns out to be. But I'm sharing my life. I'm sharing, sharing, like, business tips. I'm sharing, you know, my. My food. I'm sharing my baby. Like, just. I'm sharing life. Because I also think it's really important that we embody what we preach. And if we are going to help other people in this way, we need to also showcase, like, hey, we actually do live this lifestyle too.

37:56
Amberly Lago

You know, I think that's important. I think it's important to show up authentically like that, you know? And I've had my husband say, like, there was one time I had put in my story that I was recording the podcast because they were. You know, it was like, the gardeners were here, and it was really loud. And so I was in my closet recording, and you could see the coats in the background and, you know, the shelves. And it's like, yeah, I just finished recording this podcast. I'm in my closet. And my husband was like, why are you sharing that? That does not look professional. And I was like, but it. It's me. Like, it's real. That's. That's real life. And, you know, if maybe other people see this, they'll know that, hey, if she's recording in her podcast, I could do that, too. I could start my own podcast. And that's what I'm here to do, is just show people that they can do whatever their hearts desire, you know, heart desires that they can do. And so I love that you do, you know, show up. And you know what, y'? All, you have to go check out her dancing. Nine months pregnant. That video went viral. That one went freaking viral. Yeah. I think my favorite YouTube video. I'm not, like, a big YouTuber at all, but I know you and JP really are. And, I mean, I don't know. Is he, like, the biggest YouTuber out there, your husband?

39:19
Amber Lee Sears

He's. You know, there are people with way larger followings than jp he just crossed his million subscriber mark, which was a huge achievement after seven years of creating content for YouTube. So he's high up there, there. But there are people who have, like, I think tens of millions, and there's like, I think top four YouTubers. It's pretty. Pretty insane. What?

39:41
Amberly Lago

Well, he. He's like, I'm not a big YouTuber, and I have been over and over and over sent videos of you and him or just him by himself. And so I actually knew your face and heard your voice from YouTube before I even got to know you. And my favorite YouTube video is actually the Tesla one that makes me every time I hear it. So y' all gotta check that out. Yeah, it's hilarious. It's good that you guys do not the same thing, but that you both are in kind of similar. Like, he's got his YouTube and Instagram, and so he understands that world because very much so. I mean, you know, my husband is

40:25
Amber Lee Sears

like, yeah, yeah, clueless.

40:28
Amberly Lago

Like, he's like, what are you doing? What is that for? You know? Yeah, but he did get.

40:33
Amber Lee Sears

It's such a blessing.

40:35
Amberly Lago

It is, because y' all can understand each other. But what are the boundaries you set with yourself, with social media? That's what I want to know. Because I need to learn that.

40:45
Amber Lee Sears

Yeah. So, so basically, you know, I give myself a half hour to write content. So typically a written post takes me about a half hour, and then I'll post it on onto all the platforms. I also backlog a lot of photos. So throughout my week, I'm either shooting photos or I've had a photo shoot with a professional photographer. So I have a backlog of dozens of photos I can use. That's really key, is to get ahead of yourself in terms of videos and content or videos and picture content. So that when it comes to writing post, all you have to do is pull up a picture and get inspired and write something, you know, for that day. So for. For the last several months before I went through this whole pregnancy and was sharing my whole pregnancy journey, I had a very systematic and specific way in which I organized my social media calendar. So what I was intentionally talking about every day was very specific based on my business. Right. Very clear themes. I was teach. I was talking about every day. But also to get back to, like, my time limit with it, it was like, okay, half hour for content creation. When I go to post it, I'll probably do about 15 minutes of actual engagement on old post posts or on other people's, you know, content that I love. So the app gets to realize, like, hey, Amber's engaging as a normal user. She's engaging with her old content, she's engaging with new people. That actually gets my visibility higher before I post something. So then I post it, and then I'll engage for, like, the 20 minutes afterward. So in total, I'd say an hour and a half. Total of engagement. And then I also have my team members who are constantly engaging on my content, too. So I have a VA who is a social media manager for me, and she will go in and comment and DM and help me basically get back to people. Because if I have hundreds of comments, hundreds of DMs, there's no way I can get back to everybody on my own. So I'm in there definitely doing as much as I can. But I have very specific, you know, hard boundaries around how much time I'm spending. And then I delegate the rest to

42:37
Amberly Lago

a team because that was hard for me. Okay, well, first I was like, I've gotta. I can't keep up with everything I'm doing. I was traveling all over the place at conferences where I would basically be on this stage, from another stage to another stage, and then the book signing and stuff. And I wouldn't even have a chance to look at my phone, much less post and comment and do all that. And I remember hiring someone to help me, and I started having people say, that doesn't sound like a comment that. That you would say. And I was like, okay, that's not. I can't do that. So I had somebody for, like, one day. One day.

43:20
Amber Lee Sears

Just one day.

43:21
Amberly Lago

One day. And I was like, getting people commenting saying, that doesn't sound like the comment that Amberly would usually say. Like, they knew it wasn't me. And I was like, I can't. I. It's. I can't do that. So now I'm just like, I have help. Yeah, getting. If I'm like. It was at the Mastermind, I had help with my assistant who would go through. And I said, can you go through my direct messages and see if there's anything I need to say? Take a screenshot of it and send it to me.

43:50
Amber Lee Sears

Perfect.

43:51
Amberly Lago

I can answer it back myself. So there's always a way to kind of. Because you can't just not, you know, get back to people, especially with direct messages, because direct messages. I booked my TEDx talk talk through a direct message. I.

44:08
Amber Lee Sears

There's so much.

44:09
Amberly Lago

There's. You can miss things. And so I had her go through it, which was hard for me to delegate. It was like, oh, it's like letting go and letting. Trusting someone to do that for you, but you can't grow unless you delegate things out or you will get burnt out.

44:28
Amber Lee Sears

Yeah. And social media can be a full time job 247 if you allow it to be.

44:32
Amberly Lago

It can.

44:32
Amber Lee Sears

And I know so many influencers who have massive followings, you know, over a million or whatever, and they spend hours a day in their DMs because that's where 90% of their business comes from. And that's, that's my case too with Instagram and Facebook. The vast majority of my business comes through those engagements. Those, those, those conversations. You know, that person commenting on my salad, you know, asking for where they can find more recipes. I'm like, okay, cool, go check out my blog. Like, you know, that's how, that's how people find you and start talking to you. And that's how you build intimacy with your audience and the digital world. There's no other way to do it. Right? So I'll do the same thing with my vas. Like, she'll do like simple comments back, like, thank you. Aw, awesome. You know, like, simple stuff, stuff where like, someone's asking me a lot of like something more in depth that only I would be able to answer. Go flag those for me. And then I'll go in there and give really thorough responses. I'll even do video messages, I'll do audio messages. Like, if it's someone who is really asking something that I feel excited about sharing, you know, and commenting back and giving answers to, like, great. So that's all monitored by, by her. And I'm so grateful for that because she flags the people that I really should be talking to because there's also a lot of noise.

45:36
Amberly Lago

Amazing.

45:36
Amber Lee Sears

So you've got it know, you got to be able to weed through it.

45:38
Amberly Lago

There is, there's a lot. And I could spend, I mean, I've spent hours on one platform, on Instagram alone. I could spend hours and still not be caught up. But I'm glad you're sharing this because, you know, you look at some people, you know, people that I've worked with, you know, I would be at a conference speaking with Lewis Howes and Jay Shetty and I'd be like, they just posted. And this is when I was brand new, like, oh gosh, yeah, they got

46:06
Amber Lee Sears

mega teams doing it and they've got a huge team.

46:09
Amberly Lago

And then there was just me and I was like, I was back at the hotel trying to come up with a post and write the content and I knew I was going to be back on stage and this was my shot. And it was like I would see them walk with their media team, you know, they had their agent with them, their video person, their everybody with them. And then there was me. And it's been a learning experience and to kind of delegate and hire out. And I'm in the process of doing that now.

46:37
Amber Lee Sears

That's awesome. Yeah. And you deserve that support, you know, for you to be able to take your brand to the next level with graphics and audiograms and like all the really cool stuff that looks really beautiful and professional on these social platforms. Like, you know, jp, he's got a full time videographer, he's got two full time assistants. He has all that because that's required for him to stay in his core genius. So he can sit there and write content all day and perform and act and shoot videos, but he needs that team that can do everything else mastered delegators I've ever seen in my life. Because he's just like, nope. And he. Oh yeah. And like all the detailed stuff, he's like, that's going to someone else. So he can just literally sit, he can write, he can perform his videos and he can perform on stage and that's it. Everybody else takes care of everything else for him.

47:18
Amberly Lago

As it should be.

47:19
Amber Lee Sears

Right. That's why he's so good at what he does, because he's a master of like boundaries. This is like, you know, 20 minutes a day to answer messages. That's it. In the text messages, right? Or because you know he'll get thousands of text messages in a day. So then it's like, okay. Or DMs. So he got rid of checking his DMs years ago.

47:41
Amberly Lago

Really?

47:41
Amber Lee Sears

He doesn't even check DMs. He doesn't even check comments. Like, he doesn't. He doesn't even engage because he can't.

47:47
Amberly Lago

Well, you know, you get to that point. I remember at first I was getting tons of messages on Facebook and it got to the point where I was like, there is absolutely. There is. Really. As hard as I try, there's just not enough time of the day for me to answer those. So people get to know, oh, she's not going to answer me on Facebook. That's not my hub. That's not where I hang out. And if they really need to get ahold of me, my email's right there. Email, you know, and so people learn. I think we teach people where they can reach us, how they can get to us. And I think it's also important to have like, kind of like A gatekeeper who can weed out the noise like you said earlier.

48:34
Amber Lee Sears

Oh, absolutely.

48:35
Amberly Lago

Because it can be overwhelming.

48:37
Amber Lee Sears

Yeah, yeah. And I think boundaries is the number one thing I've had to learn as an entrepreneur is how to honor my time, space and energy so that I have time for my self care and my health. And I, I have time for JP and I have time for now our new baby and I have time for. So like the restructuring, it's constant restructuring of my, my own workday structure, my business structure so that I bring on team members that are going to take something off my plate. Right. For a while I had an office business manager who helped me manage my team. Right. I'm no longer working with her. But I, you know, that was a really great period of time where I had a lot of just all I had to do was coach and create content. Oh, and that's my favorite place to be.

49:19
Amberly Lago

Yes, yes.

49:21
Amber Lee Sears

Cause that's the fun stuff. That's where you really shine. Right. You shine on stage, you shine as a coach, like, you know, as now, you know, I'm sure many other things, podcasting, host and everything. It's like that you need to stay in that place. And that's what I'm always working towards is how let me just reevaluate every month. What can I do different that's more efficient, more effective and also how can I delegate better and how can I communicate better to my team? You know, these are constant things. I'm reevaluating because it's going to consistently change, especially because as a heart driven, sole powered entrepreneur like you want to stay in your passion zone, that's where your genius is. So if you consistently do all other things, like you know, manage your website and do all your finances and those things you have to do initially when you're a sole proprietor, when you're a solo entrepreneur, you have to wear all the hats. But at some point hiring someone to do those things for you, my gosh, it just saves you so much time and energy so you can focus on what actually fulfill is fulfilling and also brings in income.

50:15
Amberly Lago

Yes, exactly. And that is, I think, such a great time of year right now to really think about those things.

50:24
Amber Lee Sears

How can you reevaluate?

50:25
Amberly Lago

Yeah, reevaluate. And I think something that really helps, that is to get really clear on what your purpose is, what is your mission, what are your intentions and getting super focused on it when you're clear and what your boundaries are. And that's something that I tend to learn over and over and over about boundaries, Boundaries, boundaries. And I feel like when I say, okay, I'm really going to set some boundaries, that's when the universe will send me so many lessons on how to really make sure I'm setting those boundaries extra clear. Yeah, like we're gonna just make sure you got that lesson. Let's teach you. How do you help someone get clear, like when they really like, well, I'm not sure what I want to do. Or there are certain, like, little guidelines that you walk them through to help them get some clarity.

51:15
Amber Lee Sears

Yeah. You know, for me, it's a lot of, first of all, identifying what, what excites you most, what's most fulfilling, what's most rewarding to you out of the work that you've been doing. Right. So I work with people who are 10 years deep in, you know, teaching yoga and running retreats, and then people who are brand new, who are like, oh, I think I want health coach, but I, I have not done it yet and I'm passionate about health and wellness, but I don't know if this is really, if I really want to do coaching. And so for people who are brand new, I think you've got to try a couple paths, like within the same sphere.

51:46
Amberly Lago

Right.

51:46
Amber Lee Sears

So if you're doing, if you're a health coach, for example, or you want to do health coaching or do something related to health and you're thinking, I think I want to do coaching. Cool. Let's walk that path for a little bit and then decide if this resonates or not. I think we learned through action and I think sitting back and being like, let me just meditate on it for like three years and then figure out that that does not work.

52:04
Amberly Lago

That does not work ever.

52:07
Amber Lee Sears

You have to, you have to learn by getting your feet wet and jumping in and just seeing like, wow. Because I didn't know, you know, for, for me and my journey, I, I jumped into teaching Pilates and I knew I was gonna be passionate about it, but I didn't know how I was going to teach it in a way that really worked for my lifestyle ideals. Right. So I saw what was happening in San Francisco with my other colleagues. They were working eight hour days, you know, eight clients a day, seven days a week, barely making their rent. And I'm like, this lifestyle is not sustainable. There's no way I'm going to run like a rat in a wheel doing this for the rest of my life.

52:40
Amberly Lago

I was the same, I had the same thing and I thought the same thing. Well, it was the Same thing with dance though too. For me, I was like, I want to retire from dancing, being a professional dancer by 25. Because I saw the dancers that were like 30 and they were bitter and they were in pain and they were struggling because they weren't getting jobs that the 18 year old were getting. And I was like, that's not going to be sustainable. I don't want, I want to finish strong. And it was the same way for training too. I was like, I know that once I get older, I am, it's sustainable in my 20s, 30s to like get through doing 12, sometimes 14 clients in one day, one on one. But that's not, I don't want to do that. So I was already like, I'm always thinking, what can I do? Do you know, ahead of time, what can I plan? Because I was the same way. Like, no, that's not sustainable, right?

53:34
Amber Lee Sears

It's like, how, how? So how can I bridge, how can I marry that? My passions and the things that I feel really rewarded doing, fulfilling and rewarding. So you have to identify what those things are. First and foremost, you have to know what those things are. So that might take experimenting with a couple of different things. Like, at first I thought it was Pilates. Maybe it was. Then I found yoga and I was like, ooh, yoga is really cool. How can I weave yoga into my Pilates practice with my Pilates clients? Then I found holistic plant based nutrition. Ooh, this too. How can I weave this into health coaching? How can I do all of these things in a retreat in Costa Rica? Right? So it was like, as I picked up tools, I was like, oh, these are all really cool. But how do I make them work in a business? So it's like, so I'm first identifying the things I'm really passionate about, the things that have changed my life forever, and the things that I want to give back to other people. Right. Because that feels fulfilling and rewarding to me. So you'd be able to give back and help people, serve people. Ultimately, that's my highest calling, is to serve people with my knowledge, with whatever that is. And so I, so then I'm okay, how can I then create a business where it's the best of all worlds? I get to help people, I get to do what I love and I get to have the lifestyle that I want and make the income that I want. How do I make all that happen? That was like my big question. And so when I'm working with people, it's helping them identify what lights your heart up more than anything in the world. Because to be an entrepreneur you have to love what you do. There is, you can chase money, but it's going to be very empty at the end of that road. Very, very empty. Empty because your heart's not in it. And it's going to be really hard because every day you'll wake up and be like, why am I doing this? Besides just making a paycheck?

55:01
Amberly Lago

Yeah.

55:01
Amber Lee Sears

Your heart has to be in it for you to last, I strongly believe so. With that being said, it has to be fulfilling, it has to be rewarding. So what is that thing? And then once you identify that, how does that meet the needs of the market? You know, where do people need you? For me it was people were in back pain, people had major injuries and stuff that I could help them with. Right. With, with my Pilates technique specifically. I said, well, I see how I can help people with this. Cool. So let me build a business that helps people with this passion. So it's where those two come together that you've really found your, your happy place. And so, but a lot then I still had to figure out, well, if I teach this, cool. I like teaching this, but I don't like the model that I, the business model I have, which was working eight hour days, you know, seven days a week and making very little money as a one on one trainer. So then it became, how do I do this on a grander level with retreats, teacher training programs, online programs, how do I scale this? Because this is currently not scalable at all. There's only so many hours in the day and there's only so much money I can charge per hour for my skillset. So I was really tapped or capped let's say at that current income level. So anyway, that's, that's kind of my approach when it comes to helping people get clear. And then it's just the fun part is getting creative about what are those things you want to create. A lot of people want to create retreats, online programs, they want that location, independent lifestyle. If you want that, you want an online business. That means don't waste your time doing anything else. So if someone's like, oh, I'm a yoga teacher and I really want to travel the world and teach. But I'm teaching at five studios in Chicago right now and I have all this private client base in Chicago and I'm like, we're going to start transitioning you into the online world and you're going to have to be okay with letting go of these in person, classes and these. In person, you know, these people that live here, because ultimately your dream is something different, so you got to be able to let go of that too. And a lot of people don't want to let go of that security.

56:50
Amberly Lago

So, yeah, it is a lot about letting go. I mean, look, I've been certified through NSCA for. For training. You know, I've been a trainer for 23 years, and this is the first year that I didn't do all of my CEUs to continue my education. And. And I only have a handful of clients. I mean, I've been certified for so many years. And I always go to the conferences and continue the education. And I know there's a lot of trainers that don't do that, but I always did that. And this is the first year that I'm like, I really don't have time to do that. That's not really what I'm doing anymore. But to let that certification go has been like, oh, my gosh, that's hard to let go. But you got to let it go for that's not what I really do anymore. But I will say that when Covid, you know, I still see people I train out of a physical therapy facility, and I would still still see people one on one. Just people that I've had for 20 something years that I love. They're like family, and I still train them. And the first week Covid hit, I immediately shifted to Zoom. I was like, okay, you want to keep this up? We'll figure it out. We'll just do it on Zoom. I won't get to see you in person, but we'll do it on Zoom. So I'm always about like, okay, didn't work this way. Let's see how we can make it work and see. And it doesn't work for some people. You know, you have to figure kind of figure, figure things out. Yeah. It's constantly changing. And I think that's part of being, you know, you help a lot of people to be more clear, more resilient, and really believe in themselves more. And I think part of being resilient is being able to. To be flexible and allow yourself to be creative in all that you do.

58:41
Amber Lee Sears

Yeah. I think the ability to adapt and persevere and flow and trust. Right. So there's so many little pieces in there, but trust is huge. Right. Trusting yourself and trusting the universe, trusting the greater planet play is that whatever is meant to happen is going to be in your best interest. Right. If you believe that wholeheartedly and you believe that everything's figuredoutable and you're able to overcome and figure out, you know, the opportunities in any challenging situation. Like with COVID my gosh, like, this year was the most profitable year for my business and for JP's business in the last decade. And it happened during a world global pandemic crisis where most people lost their livelihoods. And of course, we're extremely grateful, but we were also already in the online world. We were already making our money online. So things shifted really radically into the online space this year. And so those two of us who were set up in that space already, it worked out beautifully for many of us. Others, of course, I know it's been extremely challenging and my heart goes out to all business owners who are massively struggling right now because it's a horrible, horrible scenario for many business owners. But that's why I'm so passionate about helping people actually transition online, because it's so needed.

59:52
Amberly Lago

Yes, I am, too. I remember right when Covid hit, I had a friend that was. Was like, well, no, I don't really. I said, you need to get a website up and sell your stuff online. And she's well, we don't really do that. And I said, well, you need to do it. Wait it out. And I said, why are you waiting? You need to do something now. She's got a small boutique that has been able to stay open because she went online and started selling stuff online. Started doing. I was like, you need to do lives on Facebook and auction stuff, like, you know, whatever. I love it. Yes. To stay open. Another friend of mine who's a colleague, who's a trainer. Oh, I'm just going to wait until the gym opens back up. And I said, why are you not doing. Seeing your clients on Zoom?

60:35
Amber Lee Sears

Right.

60:35
Amberly Lago

You need to be doing things online, like right now, you know, don't wait. Yes.

60:41
Amber Lee Sears

No, I remember hearing that initially with the first, like, lockdown. Everyone's like, oh, I'm just going to wait. I'm like, well, we don't know what will happen. And that's a big, big risk to take big time. And I know a lot of people who are still on unemployment who are still collecting checks, and I'm. And they're still just sitting there, sitting, waiting, waiting for the moment that their business can open up again or they can have their job back again. And I'm just like, we've been in this nine months now. Like, that's nine or I think nine months. Well, I've been pregnant. I was Pregnant for nine months. It's got to be nine months. I'm like, yeah, this, this has been a long time. But also, you know, I think that some people are just, they don't have the entrepreneur drive. And entrepreneurs are, I think, very unique individuals. Right. They're able to, they're really excited about the idea of being their own boss, about like, you know, being really creative, leading, speaking. They are innovators, they're very driven. They believe in themselves. Even if they don't believe in themselves, they, they believe in the work that they're doing and they really want to get it out to the world. And they're very driven people and they,

61:39
Amberly Lago

and I want to just say that again what you just said. Even if they don't believe in themselves, they believe in the work that they're doing. That's powerful. Because there's a lot of times that I don't believe in myself and I'm like, I'm scared or nervous or I've got major, you know, like, who am I, imposter syndrome.

62:02
Amber Lee Sears

Yeah.

62:02
Amberly Lago

But then I think about, but no, wait a minute. I know this, what I'm doing right now, it has changed my life. It's changed this person's life. I know it will work. It would be selfish of me not to share it. And that is how I continue to step forward. And that's how I just had the enough courage to get in front of these entrepreneurs a couple of days ago, these billionaires, and share my message of, you know, I don't even have a college education, but that is that entrepreneurial spirit. You're right.

62:38
Amber Lee Sears

Totally.

62:38
Amberly Lago

So I love what you just said. Said.

62:40
Amber Lee Sears

I think it's like, it's that inner warrior that gets activated and I think everyone has it. This is, this is the thing. I think a lot of people think that they don't have that drive or that they couldn't find that. I think that everyone has it inside of them. It's just whether they want to tap into it or not, but they want to like really put themselves out there. Because I really think that most people who are doing a heart centered, soul powered entrepreneur work, like, they, they realize this is part of their soul's mission in this life. It's a big purpose from their soul, the soul level. And that if they don't do it, they're going to suffer. Like for me, if I didn't do this, I would suffer immensely because. And I've tried to do this, I've tried to work for other people. You know, when I was younger, I tried to do other things, and it was just my soul is constantly screaming at me, you are meant for more. Why are you doing this? Why are you working at a wine bar in San Francisco when you don't drink, you don't care about this. You're writing blogs on the back of the menus at the restaurant, like you are meant to be doing so much more. And I knew that just because. Because I was tapped in enough, I think, to my soul and my heart at the time to really listen. And to have the courage to listen, I think is the hard part, the courage to take action on what you know to be true. And I'm sure there's a lot of people listening right now who are like, oh, man, I just. I have this. A dream or this vision for this thing I want to do, but I just, you know, they keep holding themselves back. XYZ reason, like, oh, the safety and security of this job, the paycheck. You know, it's like all these things. But I guess my main point in this and my main message, message to you all listening is like, if you dare to follow your heart, you can't lose. You can't lose. But you will always be fulfilled. You will always be rewarded. You will always be passionate about life. And I think we. I think it's a damn shame to waste life on things that we're not passionate and super fulfilled by. And, you know, just settling for something because it feels safe instead of really risking and taking a chance on your heart, on your potential, and doing the thing that you're so excited about, doing the thing that you love, the thing that's fulfilling. So I love to ignite that spark in people, you know, if they think that they're not an entrepreneur, they think that they couldn't follow their dreams in whatever capacity that looks like. Some people will never be entrepreneurs at school. They have other dreams. Great. Follow those dreams. Follow that heart, wherever that is, wherever the heart is taking you. But in general, I think the heart's the key.

64:52
Amberly Lago

Oh, I do, too. And I really think that, you know, when you follow your heart and you're passionate about something, and you do have. Have that warrior spirit, and you want to be of service, I think that things start to really fall into place. I mean, you work hard, but the right people come along. You know, I just had somebody, one of my friends, who is amazing. She's actually the first guest on. On this podcast, Dr. Aaron. She reached out. She's like, how do you keep meeting these incredible people? And I I'm like, I don't know, our paths cross and I get to meet these incredible people. But I think that kind of happens. I had somebody share. My friend Shannon just shared, Gus drives my bus. And Gus stands for God, universe and spirit. Let Gus drive the bus. And I was like, I think that, yeah, when you're, you're tapped into yourself and, you know, you let Gus drive the bus, that the right people come along.

65:59
Amber Lee Sears

I can agree more.

66:00
Amberly Lago

Yeah. And I'm so grateful that you came along. When we, when we start talking, I feel like I could talk to you all day. And I had all these other questions too, that I was going to ask you, but I know you've got a brand new baby. And I just feel so grateful that you took the time to talk with us and share all that you do, especially around your boundaries and your work ethics and how to get clarity that means so much. Of course. I mean, and you guys go check her out and listen to her podcast and tell us where. I mean, it'll be in the show notes. If you're listening to this and you're, you know, out for a jog or whatever you're doing. And it'll be in the show notes. All her social media handles, her website will be in the show notes and away. I know you're not doing retreats now, but I am signing up for because I am definitely going to meet you in person. I feel like we've known each other forever, but we've never actually met in person.

67:06
Amber Lee Sears

Yeah.

67:06
Amberly Lago

Where's the best place for people to find you?

67:10
Amber Lee Sears

Epic self dot com. That's my primary home base online for all of my health and wellness online programs, retreats, all that fun stuff. Business coaching is amberlyceres.com on Instagram. My handle is Amberly Sears and also on Facebook is Amberly Sears. So you guys can find me there. And I'm most engaged with my community through my DMs on Instagram. So if you guys want to have a full on conversation with me, that's the go to place for that sort of thing. Email, I don't really pay attention to. So the DMs are where my conversations are.

67:37
Amberly Lago

Okay, awesome. And if you're listening to this screenshot, your favorite part and put it in your social media and tag me Amberly lagomotivation and Amberly Sears and let us know that you heard it or send her DM and tell her you heard this episode and what your favorite part of the show was. And again, you can find those handles for her Instagram and shoot her over DM in the show notes. And thank you so much for being on the show and sharing wisdom and y' all gotta check out JP too.

68:14
Amber Lee Sears

I'll make you up.

68:15
Amberly Lago

Yeah but thank you for being here here and hopefully I'll be living over in Texas with you soon.

68:22
Amber Lee Sears

Yeah, just let me know when you're cruising over. Definitely hang out. Thanks so much.

68:28
Amberly Lago

Thank you. Thanks so much for joining us this week on True Britain Grace Podcast. If you like it, please rate it or share it with your friends. That would help too. If you if you're not yet on the newsletter list, come over to amberlylago.com and jump on it. While you're there you can grab a free downloadable gratitude journal and you might just want to check out my book or even check out my monthly motivational membership. Thanks again for tuning in and we'll see you next week. Sam.

Pain to purpose to joy.

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