In this episode of the True Grit and Grace podcast, host Amberly Lago sits down with the amazing Cary Jack. Cary, a returning guest, shares valuable insights on resilience, empowerment, and achieving unstoppable success. They discuss topics such as building meaningful connections, finding balance in life, and the importance of authenticity in sales and personal branding. Cary also shares his roadmap for successful sales strategies, emphasizing the significance of rapport and understanding obstacles. Tune in to learn from Cary’s experience as a lifestyle entrepreneur, actor, and model, and gain valuable tips for achieving success in various aspects of life. Don’t miss out on this insightful and inspiring conversation!


  • [00:10:13] Increasing work engagement and fulfillment.
  • [00:17:27] Achieving work-life balance.
  • [00:25:25] Finding joy within the journey.
  • [00:32:46] Human connection vs technology.
  • [00:46:46] Going deep with sales prospects.
  • [00:59:20] Ethical scarcity and urgency.

Links mentioned in this episode:

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(00:00 – 03:17) Amberly Lago: Hey y’all, I am so fired up because the Unstoppable Success Summit is in my hometown, Dallas, Texas this year. We are going to be coming to Dallas April 19th and 20th, 2024. So come join us. Look, success is built on relationships and this is not some big, huge conference with thousands of people. This is an intimate, a very exclusive experience on purpose so you can build those meaningful connections So you can rub shoulders with people like, oh my goodness, I’ve got John Gordon, Ben Newman, Rachel Luna, Rudy Ricksteins, Henry Amar. I’m speaking. There are mastermind members taking the stage. And so getting in the room is key and getting in the right room. can help you achieve unstoppable success. So if you spend your time with people who see your potential, you’re more than likely to reach it. So make this year, make 2024 the most unstoppable, most successful year possible. Level up your business, level up your life, get the clarity, gain the confidence, get the real tools taught by people who have already paved the way for you. and I can’t wait to see you there. So, get ready to ditch your limiting beliefs and stop listening to fear and go after your dreams. Go to and I can’t wait to see you in Dallas. Okay, see you there. Thank you for tuning in to the True Grit and Grace podcast. I’m Amberly Lago and I’ll be sharing inspirational stories of resilience and empowering ideas to elevate your business and your life, ignite your passion and fuel your purpose. Hey, it’s Amberly. Thank you so much for tuning in to True Grit and Grace. I have my brother from another mother on the show with us today, the most amazing Cary Jack, who’s actually a returning guest. And we have been sitting here talking for almost an hour and I’m like, oh yeah, we got to do a podcast. So y’all he’s amazing. He is a new daddy and he’s taken time to be on the show. He’s a lifestyle entrepreneur. Oh my gosh. He is a professional model and actor, um, an eco warrior. He’s the founder of The Happy Hustle. He’s the host of the top 0.5% podcast globally. Okay. That is amazing called The Happy Hustle podcast. I’m so excited. I’ve been a guest on his show. Y’all got to tune into it. He’s a humanitarian. He is an author. In fact, he’s got a new book coming out and I loved his first book so much. And he says, this one’s even better. I can’t imagine that it’s even how, what it’s going to be mind blowing. So, um, Cary, Jack, welcome to the show. You know, I love you so much and I’m so happy to talk to you.
(03:18 – 03:41) Cary Jack: Thank you so much. I’m honored to be here. We were just rifting for an hour. That’s what’s awesome. We’re comparing and contrasting and collaborating and going through how we can support one another. That’s just when you know you are aligned and good vibes with somebody. Time flies. I’m just honored to be here. Thank you again for having me.

(03:42 – 04:01) Amberly Lago: Oh, yeah, thank you. And yeah, we’re sitting here talking and I’m like, Oh, let me introduce you to this person. You’re like, Oh, do you know this? Let me introduce you to this person. Next thing you know, we’re planning a trip to hike Kilimanjaro. And we’re also planning a couples retreat in Montana. So we get together and it’s just like,

(04:02 – 04:32) Cary Jack: I know. I know. And I’m so proud of you too. Like in, uh, I I’ve just been watching your rise, speaking, crushing it. Like every time I see, I’m just like, you go girl. Cause you know, I think you really need to find people who celebrate your success. Not like low key are, you know, hoping for your demise. And I think that’s just a, uh, a beautiful thing to watch your rise and how many people you’ve been positively impacting. And so it’s just super cool to see it. So I just want to shout that out.

(04:33 – 06:04) Amberly Lago: Oh, well, thank you so much. And I just want the listeners to know that, like, there are not many people, if any, like you, Cary. Like, seriously, no. I mean, I was thanking you again for, for introducing me to a company that became a sponsor on the show way back, Newtopia. Um, in fact, they just sent me their book. Yeah. And I just gave him a shout out for sending me the book, but I mean, you, you are just the most giving person you’ve helped me with so much y’all. He’s the kind of person that if I text them and ask him a question, he’s like, gets back to me. Like you shared your media kit with me, which y’all got to check it out. And I think you’ve even updated it since I first saw it and it’s freaking amazing. But you, you are just like such a giver. And I just really appreciate you. And I’ve got so and, and also, like your first book, I loved so much. And all my mastermind people loved it, too. And they loved you. So he came to speak to my mastermind group, and they they loved you. And when I got to go speak to your mastermind group, I was like, Dang, he is so tech savvy and he had a video play and I was like, wow, man. So I’m always learning from you.

(06:04 – 06:26) Cary Jack: Oh, well, hey, I’m learning from you too, though. And you crushed it. All the Happy Hustle Club guys were like, blown away. I mean, that’s the thing about you. You bring it every time. It doesn’t matter if you’re on a stage or on the mic, or if you’re just doing a Zoom call. Sometimes I’m truly blown away by what you bring to the table. And yeah, thank you. The feeling’s mutual.

(06:27 – 07:28) Amberly Lago: Well, thank you so much. I want to talk about your next book that’s coming out. It’s coming out in April. Actually, the date so far, I think is April 9th, that your new book is coming out. And I loved your first book so much. And you’re like, well, this one’s even better. I’m like, wow, it’s going to be a wall street. No New York times bestseller. I’m just putting it out there. But it’s called the happy hustle book, 10 alignments to avoid burnout. and achieve blissful balance, which I think I need this. So, okay. So I’m like, okay, this is for the listeners, but selfishly it’s for me too, because I love to hustle, like I hustle and hustle and hustle. But I, a lot of times I go hard and then I crash and then I go hard and then I crash. And You do so much. I’m always blown away by all you do and that you look like you’ve even had a good night’s sleep when you have a brand new baby boy at home.

(07:28 – 07:30) Cary Jack: Yeah, definitely didn’t.

(07:30 – 08:21) Amberly Lago: But well, you’re always, you know, smiling and in such a good place. And so I really want to I know there’s a lot of people out there. In fact, Cary, I just had a conversation with a friend yesterday and she was just like, She goes, I wonder if, you know, you and I are the only ones that are like working like dogs. Like do other people work as hard as we do? Like it’s Sunday and we’re, we’re like grinded. So how do you. Give us some tips. I mean, you don’t have to walk us through 10 alignments or maybe, maybe you want to give a little bit, but even if you could give us a few, um, just because I know a lot of people are, are stressed out their burnout. So what are some of the tips? What are some of the alignments where we can be more blissful?

(08:21 – 09:11) Cary Jack: Yeah, well, That’s why this version 2.0, the Happy Hustle book, even exists and why I really poured myself into this one. It’s basically the first book on steroids. We hired an amazing company that did a whole rewrite, new data, scientific studies on happiness. We did all sorts of graphic design work and layout work, but also manuscript work. And then I went through and I put acronyms for each of the 10 alignments. So it’s very sticky. And then also we did a lot of action tasks Like you were mentioning some actual tips, some stuff that like tangible things, just high level.

(09:11 – 09:14) Amberly Lago: Each alignment has its own acronym.

(09:14 – 09:33) Cary Jack: Each alignment. Yeah. It’s an acronym within an acronym. So yeah, we went real deep and we can, we can get into some of those. Cause I think the last time I was on, we went through each alignment step-by-step and I think we even put you on the spot and did the assessment for you, if you recall. Yeah. So you can go back.

(09:33 – 09:34) Amberly Lago: I can’t believe you remember that.

(09:35 – 09:39) Cary Jack: I know, even with my carbon monoxide poisoning, I still can remember a couple things here and there.

(09:39 – 09:42) Amberly Lago: You know, I meant to ask you, how are you doing since then?

(09:42 – 11:07) Cary Jack: It’s still a factor, but you know, for those people who don’t know, I had a carbon monoxide poisoning and almost died last April, actually. And yeah, so it affects the brain in a couple of different ways. That, yeah, that podcast was awesome. We, uh, we went through and Amberley did an assessment live on the air. And that’s kind of really the first piece to this puzzle is you have to, uh, really know in order to grow. Like you need to actually do an assessment and figure out where you’re lacking in your life and where you need to prioritize change. Unfortunately, this stat really hit. home for me. Up to 79% of employees, that’s literally three out of every four, feel disengaged and unhappy with their work. And that’s according to Gallup’s State of the Global Workplace study, which actually costs the world almost $7.8 trillion in lost productivity because people are actually in their work environment, but they’re not actually productive and focused and they’re really not happy and fulfilled. And so that’s like really the problem I set out to tackle with this book is like, how can we actually increase engagement? How can we increase fulfillment and really help people put the happy in their hustle? Now, just high level, you know, you mentioned like, okay, I’m grinding, I’m working hard, how do I like, almost like work less, but make more, you know, that’s, that’s, yeah, I think everybody might like that.

(11:07 – 11:33) Amberly Lago: I mean, I love my work. That’s I love it. But I actually yesterday, I had that mom guilt because I took Ruby to get her nails done. And I realized, I should have, could have been sitting there talking with her and I realized I was answering emails. And so I’m like, put my phone down. And I was like, wait a minute, it’s Sunday, taking her to get her nails done. Like I need to put the phone down.

(11:33 – 11:55) Cary Jack: Exactly. Yeah. And, and one, one thing that I like to do, this is just, you know, we’ll kind of skip around, um, in terms of sequencing, but this is something, especially now, like you mentioned, I have a newborn son, only a couple of weeks old and, You know, sleep is I’ve been saying I’m diaper deep and low on sleep because that that’s the truth.

(11:55 – 12:03) Amberly Lago: You know, the best saying shirt, I just sleep or you get you need to get a shirt like that.

(12:03 – 13:46) Cary Jack: I was literally like two to three hours a night right now I was up at I had to take my sister-in-law to the airport at four, so I’m like, not much sleep last night. But anyway, I’m still feeling froggy and ready to rock the mic. And the thing that I do that I want to just highlight that I think you could do and anyone out there to really work less and make more is to focus on your MVTs, your most valuable tasks. and having them equal your EHR, your effective hourly rate, okay? And EHR is a concept my buddy James Schramko talks about, but the most valuable task is something that I just was focused on. I was like, okay, what are my key three MVTs for the day? And again, this isn’t rocket science, right? But it’s like really being intentional with how you’re spending your time to equal the effective hourly rate. And in order to calculate your effective hourly rate, you essentially take how much money you make And then you take the amount of time it took to make it, and you divide the money by the time it took, and then you’ll get your effective hourly rate. And then you shouldn’t be doing any tasks that you could hire out that are essentially less than that rate, right? So let’s say your effective hourly rate is a hundred bucks an hour. Well, Anything that could be farmed out or delegated or automated for less than that should be right. And that’s how you can buy back some of your time. As you know, Dan Martell talks about what happened to him on the pod recently. And, you know, it’s a concept that it’s, again, easy to just talk about, but then to actually do it, it takes work. But that’s what I would say first out the gates is how you can actually work less and make more.

(13:46 – 14:33) Amberly Lago: Oh, that’s so good. And that was something that I learned to really delegate some things because I used to do, I was a one woman show. I was doing everything myself. And then, um, learned to delegate and it’s hard to let go a little bit. I’m an overcoming perfectionist. And I was like, you know, I’ve had to like, let go. Like, yep, that’s, that’s good. That’s good. I w and even with something as silly as like show notes, I would be like, I’m an author. I’m a writer. There’s grammatical errors in these. And now I’m just like, okay, thank goodness for AI. Cause I take the show notes and I plug it into AI and I’m like, there you go. It’s fixed. Love it.

(14:35 – 14:41) Cary Jack: Yeah. And there’s a lot of those type of things out there where you can really just leverage your time more effectively.

(14:41 – 14:48) Amberly Lago: Like what are some of the things that you do to leverage your time, especially with having a new, and he’s beautiful by the way.

(14:48 – 14:54) Cary Jack: Oh, thank you. Yeah. His name is Kaizen. No one in Montana I think is named Kaizen.

(14:54 – 14:58) Amberly Lago: I know. I love his name and I love that Jack is his middle name.

(14:59 – 17:03) Cary Jack: Yeah, Jax’s middle name, last name Kensior, so Kaizen Kensior. It’s kind of a mouthful, but it’s the continuous art of improvement. It’s a personal development term and he’s got big shoes to fill, so yeah, we’re excited about it. To get some of your time back, for me, it’s really about creating systems. I know, again, I don’t want to stay in just the theory component of this conversation, but actually give people real tangible tactics. I’ve actually been pleasantly surprised with how well our systems are, because I’ve been off for the last two months pretty much. I’m going to take off the majority of Q4 just to be as present as I can with my son and be the best father and husband I can be. The systems will really set you free. Having systems and then having checks and balances within your team. If you don’t have a team, you can create automations. Um, that that’s really been how I’ve been able to leverage time. Everyone knows their role. Everyone knows what they’re responsible for each week. There’s KPIs attached to them. And then my project manager will make sure that the actual tasks are getting done and then she’ll report it to me, you know, so it’s, it’s that really, well, explain like, there’s some people that are listening that might not even know what a KPI is. Yeah, OK. So, yeah, key performance indicator. So, you know, you can create tasks for your team and then you like maybe one of them is, hey, you need to send 10 cold DMs in Instagram to potential prospects every single day. Right. So like that could be a KPI, 10, you know, cold DMs. Right. And then you can track it. So at the end of the week, they should have X amount. Right. So that’s really, you know, an effective way to get your time back and to make sure your team is actually, you know, putting the happy in their hustle as well.

(17:03 – 17:08) Amberly Lago: Yeah. Well, I’m taking notes. Every time I talk with you, I’m constantly taking notes.

(17:08 – 17:09) Cary Jack: Yeah.

(17:09 – 17:27) Amberly Lago: Yeah. You’re so good. What led you, I guess I need to go back a little bit. What really led you to go, wait a minute, I need to get to a happy hustle place. Like, did you hit a wall? Did you hit burnout? What happened?

(17:27 – 19:43) Cary Jack: Oh, yeah. Yeah. So I, and we talked about this, I think extensively in the last podcast, but just the cliff notes version, I burnt out as a tech entrepreneur in New York city. And, um, I was grinding like a dog, just 100 plus hour weeks, roughly five hours of sleep a night. And I built this tech algorithm that quantified feedback with my brother and business partner and best friend, which is all the same person. His name’s Grant. And yeah, we were just getting after it, kind of faking it till we make it. We were living in a very dumpy apartment in Queens, New York, sharing a king-size bed together. We were just really working hard to get this startup off the ground. We ended up having a lot of success getting partnerships with Microsoft and IBM on the table and seven-figure VC funding deals already to you know, be executed. And it came with this whole five-year clause where it was like, we had to be beholden to the business. It’s rightfully so if you’re going to take on that much money, you know, they want you to end those types of partnerships. They want to know you’re in it to win it. And when it came time to sign in the contracts, my brother and I just like kind of broke down like, We were just sitting across our little stained, you know, crappy coffee table. And we just had these papers in front of us, stacks of them. And we were trying to decide, you know, is this the right path? And ultimately, it wasn’t because we were so unfulfilled. You know, we sacrificed everything. our faith, our family, our fitness, our fun, even just for this work. And it was like, could we really do five more years of this? And the answer was no. We ripped up the papers. We let all the people know that we’re sorry, but we’re moving in a different direction. I actually moved to Bangkok, Thailand. for about a year. And my brother went back to get his master’s from the University of Florida. And yeah, it was in Thailand where I started to put the happy in my hustle and then started to look at my life holistically. I like what’s the most important pieces. And that kind of transformed into the 10 alignments of being a happy hustler. And now fast forward, you know, we have the book, the podcast, the events, the masterminds, the Happy Hustle Club, and it’s all centered around, you know, really avoiding burnout and achieving this blissful work-life balance, both personally and professionally.

(19:44 – 20:37) Amberly Lago: I love my magnet. You’ve got magnets that help me check, check stuff off. Okay, but I want to talk about balance, because there are some people in fact I just was speaking at an event, and Tim Grover. was there on stage and I was, it’s the first time I’ve ever seen him, heard him speak in person. And you know what, he was super nice. Like I was, the first night I was walking out of the restaurant and I didn’t know if he would recognize me or even know my name or, and he was sitting at a booth and I’m, I was walking out with some friends and they said hi to him. And I looked at him and I was like, hi, and smiled. It goes, Hey, Amberleigh, you spoke today. Right. He was like, how’d it go? I’m speaking tomorrow. And I’m like, I know you’re Tim Grover. Like, dude, I know that’s the sign basketball.

(20:37 – 20:38) Cary Jack: Oh, really?

(20:38 – 21:17) Amberly Lago: Yeah. I think Ben signed it. Ben and Tim. Yeah. But he was talking to me and I was like, I left there and I went to, I was like, He knew my name. Like he kept talking to me like, oh my gosh. So anyway, the next day when he spoke, he was all anti-balance. He goes, there is no balance in life. Like he goes, you know what a balanced scale equals? It’s zero. And he’s like, and so I was like, okay. Cary, I got to know, like balance, what does balance mean to you and how do we achieve it? And what does that look like?

(21:17 – 22:03) Cary Jack: Yeah. And I’m glad you mentioned it because like it is a kind of a controversial topic. It is. Especially in the entrepreneur game. Like, you know, you get Gary Vee grinders who like glorify working on the weekends and it’s like, you know, good for you if that’s what you want, you know, and like I hear him, Grover, you know, talk about, or I mean, I don’t know him personally and I actually don’t know much about his message, but I can see where that mentality comes from working with some of the people he’s worked with, like to be a Kobe or Michael Jordan. Yeah, like to work with those type of people. Like, yeah, there’s probably no balance. But that is the 0.00001% of people on the planet who have those type of aspirations to be the greatest. Oh, yeah.

(22:03 – 22:06) Amberly Lago: It’s like the top athletes in the world.

(22:07 – 22:36) Cary Jack: Right? So it’s like, yeah. So it’s like, what, what’s your goal? Ultimately, is my question. You know, for me, balance is about creating harmony in my endeavors. Right? So I am reaching a place of homeostasis and harmony within my endeavors of becoming the best version of myself. But ultimately, I want to actually have joy within my journey.

(22:36 – 22:51) Amberly Lago: And, you know, oh my gosh, I have to stop. Go ahead. No, that’s the name of my next book. Is it? Joy for the journey. And I tell you, I keep getting these God winks. And I’m like, sorry to interrupt. I just was like another God wink. Okay.

(22:51 – 22:56) Cary Jack: Yeah. I love that title for you, girl. That is amazing. That’s a good one.

(22:56 – 23:06) Amberly Lago: I didn’t come up with it. Actually. I have to give John Gordon credit. John was like, Amberly, I have the title of your next book. He’s like, I’m really good at titles. And yeah, that’s John Gordon.

(23:07 – 23:11) Cary Jack: Yeah, he sure is. Yeah, he’s kind of yeah kind of the goat of titles. Yeah.

(23:11 – 23:33) Amberly Lago: Yeah, but I do believe you’re right. We what what’s the point of all that we’re doing if we aren’t if we don’t have joy for the journey and like And we’re fulfilled and you know, yeah, I agree It’s something I talk about now more recently is the more disease it’s like

(23:34 – 25:25) Cary Jack: this disease you get infected with, where you want more money, more followers, more clients, more impact, more love, all the things. You just want more and more of it. But when do you have enough? When are you satisfied? Not necessarily complacent, but actually fulfilled. you know, for me, I think the the cure for the more disease is gratitude, and really focusing on being grateful for what you do have. And yes, you can strive for an enhanced reality. But know that, you know, you can also be grateful for exactly where you are right now, you know, and I think it’s just almost lost on our society nowadays, everyone’s, you know, caught up in the more disease and it’s sad to me, like, people, they go their whole lives acquiring and accumulating more. and then they get to their deathbed and they wish they would have enjoyed it and they wish they would have built deeper bonds with the people that they care about and that they would have showed up for their daughter or their son’s soccer games or their you know even when they’re at the nail salon and being more present right like that’s those are the times that you know you’re going to want back, not more money or more speaking engagements or more podcast appearances or more book titles out in the world. You know, it’s like that’s the stuff that matters at the end, life and fulfillment. are all about actually having meaningful relationships. So I’m on a rift here, but that’s that’s my stance on balance in a nutshell, when it comes to, you know, actually having harmony within your, you know, your everyday existence, finding joy within the journey, and then, you know, curing yourself of the more disease with gratitude.

(25:25 – 27:12) Amberly Lago: Oh, that’s so good. And it reminds me, you know, just last night I was laying in bed and I lay in bed sometimes in my mind is just going. And so sometimes I have to get up and, and write things down and go, okay, this is, this is okay. I can go to sleep now. It’s written down on paper, but I was thinking about, I was recently at an event and I left the event early because I was like, I want to get back home and be with my family. I’d been, I’ve been gone a lot. Yeah. Then I was laying in bed, I was like, Oh, but I could have met more people at that VIP after party. And I probably missed making some meaningful connection. And I was like, Oh man. And then that person, they called him back on stage and I could have done the panel and I could have done more. And so I’m very guilty of that. And then I just thought. Yeah, I was just like, you know what, I am grateful for what I did get to do. And I’m grateful I got to spend time with my family. And I just remembered that we meet the people that we’re supposed to meet. I really believe that we meet the right people we’re supposed to meet, that it’s all in divine timing. And I just have trust in that. And this is the first year, actually, since I wrote my book that I’m starting to get a little bit more discerning on what I’m saying yes to. So, so how do you make those decisions? Because I’m sure you have people just knocking on your door every single day, beating down the door, trying to get on your podcast, wanting you on their podcast, wanting you for appearances. How do you get a little discerning when you’re making decisions?

(27:13 – 28:20) Cary Jack: Yeah, I mean, it really is getting clarity with a focus filter, you know, just being very clear on your goals and if this decision is going to lead you closer to it or distract you. And ultimately, all the entrepreneurs out there know the shiny object syndrome is enticing. You’re right. And, you know, I constantly like have to judo chop myself and be like, no, that’s not, you know, it’s not the right path or that’s not the right opportunity. Stay the course. And it’s when you have your your goals clear and you’re able to have that focus filter, then it becomes easier to say no and no is powerful. And it should be something that you actually consciously think about before the opportunities arise, like you should have that discernment, you know, decided upon, right? And it’s like, if it fits in your box of yeses, then great, you say yes to it. But if not, then it’s a no.

(28:21 – 29:30) Amberly Lago: Yeah, that’s so good. And it’s so good to, to, I’m glad you said you should know before, like, because what I’m guilty of, I’ll just admit it is I’ll say, yes, I’ll do it. Yes, I’ll do it. Yes, yes, yes, yes. And then I’ll look and I’m like, oh my gosh, what have I done? I’ve scheduled 12 zoom sessions in one day. Like what the hell, you know? And then sometimes I’ll have to go back and like, cancel, which is not good. I don’t like to cancel, but every once in a while, when I got back from a trip last week, I was had a flare up. I was hurting bad. I was like, I’m not going to be able to show up the best that I can to do this podcast. I’m going to see if I can reschedule. I don’t like to do that, but I’m like, if I wouldn’t spread myself so thin, then I wouldn’t have canceled. So I really was like, okay, time to regroup and reassess. And do you do any sort of yearly assessment on what moved the needle on your business? What brought you joy? What was a waste of time sort of thing?

(29:31 – 29:39) Cary Jack: Yeah, actually, funny enough, I’m doing year-end planning next week, you know, for the year ahead and just the reflection of it.

(29:39 – 29:42) Amberly Lago: Do you do that with your team or do you do it with your wife?

(29:42 – 30:29) Cary Jack: I’m actually doing that with a guy named Steve. He runs a system, it’s almost like an operating system, kind of like EOS called System in Soul. He’s part of our Happy Hustle Club and he’s doing it for all the guys actually, a whole year-end analysis. You know, I do it. I actually kind of did something similar with Rory Vaden recently in Nashville this past week. But I think it’s a constant, you know, assessment. However, there is times towards the end of the year where I do a reflection. And even every birthday, I like to do like whatever the year it is, I’ll do, you know, coming up, I’ll be 34.

(30:29 – 30:35) Amberly Lago: So it’ll be, Oh, you’re such a youngster. When’s your birthday?

(30:35 – 30:37) Cary Jack: November 27. Yeah.

(30:37 – 30:42) Amberly Lago: Oh, it’s coming. November 27th, 27th, 27th.

(30:42 – 30:49) Cary Jack: Yeah. So, but, but that’s one thing I do every year is I’ll do 34 lessons learned, you know, in that year.

(30:49 – 30:55) Amberly Lago: So that’s like in a, uh, you know, I remember you did a post or maybe it was a podcast on.

(30:55 – 31:10) Cary Jack: Yeah, I do it every year. I’ll put a podcast out 33 lessons a year. I learned from last year and 32 the year prior. So it’s like, that’s a constant assessment as well of like, what’s what I’ve learned. And it’s a nice tradition that I’ve, you know, started for myself and I enjoy doing it.

(31:10 – 31:17) Amberly Lago: But what are some of the biggest lessons learned this past year? I’m sure you learned a lot about how to change diapers.

(31:18 – 31:33) Cary Jack: Yeah, this whole fatherhood thing, I’ve learned how much respect I have for breastfeeding mothers. That’s the truth. Mad respect to any breastfeeding mother out there. It is, that is a beast. And I do not think moms get enough credit.

(31:33 – 31:35) Amberly Lago: Especially if you get an infection.

(31:35 – 31:40) Cary Jack: Yeah. Yeah. Oh, I don’t know about that, but I mean, I can imagine. Yeah, it’s not good.

(31:41 – 31:42) Amberly Lago: Yeah, all the mom was out there.

(31:42 – 34:13) Cary Jack: Yeah, I mean, but just like birth and like, women are so powerful. And I’m like, that’s one of the lessons and takeaways. It’s like, wow, do guys have? We are blessed for for strong women, because I’m like, in awe of moms now more than I was prior. So but yeah, this this past year, for me, it’s been interesting. You know, I, I host the happy hustle podcast, which we’re coming up on our 400th episode. So it’s been a, yeah, it’s been a beautiful lesson in consistency, right? Just like staying the course. We haven’t missed an episode in, you know, 400 episodes. Like we have the same cadence. Um, you know, we just, you create that discipline. Um, so be consistent with whatever your goals are. Um, another lesson, you know, with this AI and this like. artificial intelligence and the integration of tech into our everyday reality, I realized that people crave human connection more than ever. Like, there is no substitute. There’s no chat GPT workaround. There’s no integration that can supplement the human connection of, you know, in person bonding. And that’s where I think my Montana masterminds and the The group that I facilitate has really just built its value proposition because the connection is in such a lack because people are trying to find it through tech and it’s not going to be found there, that connection. So that was evident. And then another lesson I would say is, just getting clear on my goals. And then knowing that the time it takes to achieve the goals, it’s the delayed gratification, especially with your book coming out. Yeah, with the book working on Yeah, yeah. This book has been in the works for like a year plus, and then now it’s getting pushed back another six months. And it’s like, OK, it’s going to go out when it’s time and, you know, stay the course, stay focused, keep growing. And just, you know, I think that’s been in this society. We we we crave instant gratification. Right. And I think anything worth doing takes time.

(34:13 – 36:01) Amberly Lago: I think so, too. I think Easy doesn’t make you proud, you know, and I’m glad you shared all of that. Like, especially like with your podcast, I’ve tried to explain to people in my mastermind that it’s, it’s a marathon and consistency is how you start to get better rankings. And I did take a few, two weeks off, I think of my podcast. I’m, I’m only at episode, like, uh, Well, by the time this one comes out, it’ll maybe be over 200. Oh, way over 200, but I hit 200 a couple of weeks ago and I’d taken like two weeks off in 200 episodes from the podcast. But that consistency, it is consistency that will So, you know, it might seem, yeah, it might seem slow and like every week and I just put my head down and keep going. And I think running track kind of helped me being an athlete helped me learn to do that. Like it takes consistency. Yeah. It does. And I love that when I introduced you as my brother from another mother, because I feel like even our masterminds, because you have a mastermind for men, which is amazing. And those men in there are so amazing. Like some of them reached out and then I have my mastermind for women. And so actually I have somebody I want to refer you for your mastermind. Let me write that down. I love that you say about the connection because that’s why like my, my, actually my husband, Bless his heart. He puts up with me, puts up with so much. I was like, oh yeah, honey, by the way, I’m having 20 women over to the house.

(36:01 – 36:02) Cary Jack: He’s like, when?

(36:02 – 36:50) Amberly Lago: And I’m like, Friday. I was like, I think I told you, right? I was like, yeah, I told you that, right? I was like, oh, and one of them is spending the night. And then they’re all going with me. I’m playing in a celebrity softball tournament, so it should be fun. But he goes, well, how many of these are you going to have a year? Because this is our second or third this year. And I just feel like, yeah, we connect on Zoom, but there’s nothing like when you get together and you can connect in person. It’s just a bonding that takes place and it’s like a bond that that doesn’t ever break. It’s like you’re you’re in it. So that’s so important. And I think especially as entrepreneurs, because it can be very lonely.

(36:50 – 38:09) Cary Jack: Yeah, it can be. And, you know, just a quick story within that, you know, we go into the backcountry wilderness for, you know, five days and it creates this container that I don’t think is replicable in any conference room or any, you know. event center, it’s just so intimate out there in the wilderness, no phones, no devices. And I’ll just tell you this last mastermind, there was a $15 million deal that was forged around the fire, just because these two guys hit it off. And he’s buying his business now, like, it’s like crazy to think. And they’re, you know, it’s like, that’s the kind of stuff that happens in person. It’s not that’s not going to happen on zoom. You know what I mean? You need to build the trust. That’s really what it’s about. And to that point, with a personal brand, I recommend everyone have their presence online with a strategy because it automates trust. Right. That’s really when you have a personal brand online, you can automate trust by being strategic with your reputation and what, um, you know, what you’re showing up for online and how you show up online. So that’s just a quick note on connection.

(38:09 – 39:21) Amberly Lago: Yes. And you know what? You are so consistent on social media. You amaze me. And what you create is amazing. Like I love all your posts. Oh, I’m not kidding. Like, uh, you make me laugh with some of like your memes, the memes are hilarious, but you’re so consistent, but you show up as you, like people get to know you because you are right there also, you know, so you do funny stuff, then you’re right there. And, you know, um, but I’m sure being an actor, like it was really hard for me to show up on camera at first. Like I was, I have no problem. on a stage. Cause I grew up a dancer on a stage. Like I feel at home. I actually feel at home on a stage, but But put those cameras up. Oh, that was scary. What’s some advice you can give some people for showing up on camera? Because this is something that I’m really trying to get some of the people in my mastermind. I was like, you got to show up as you on camera, like show up on camera. What’s some advice being the successful actor and model that you are as well?

(39:21 – 41:38) Cary Jack: Well, I kind of got out that game. I mean, I still got one toe in. But yeah, I think for me, I don’t know. This was advice I got from my improv teacher at the Second City in Chicago. I did like three and a half years of improv training there, which I do recommend everyone do improv training because that is like a great life skill. I’m writing that down. Yeah, do improv classes. That was a game changer for me. But, you know, I’ll reference Rory in his quote on this one, because he says, when the mission to serve is clear, there is no fear. And I think when, when you have a mission to serve, like the fear dissipates now, it doesn’t mean it’s gone forever. It’ll come back and it’ll poke its head, you know, and you got to squash it. My improv teacher would say, and I know this is not PC, but bring your, bring your, uh, your bucket bucket to the stage, you know, and, and dump it out all over and just roll around in it and just be you like effort, you know, just go for it. Uh, you, you know, I think in this modern day with society and social media, there’s so much facade and like people standing in front of the fake rented Lambos, you know, and like the people really crave your unapologetic self more than ever. And so if you are bringing authenticity to your videos, And if you’re, you know, Hermosi talks about the hook, retain, reward, which I like, you know, you hook them in the beginning, you retain them with valuable content, then you reward them with what you promised in the beginning of the hook. I think that’s a solid model to follow, you know, with your content. So think about, um, you know, how you can hook people. It even, even times with your business, you can just answer questions. Like think what questions you get, you know, and then answer a question, make a video about it. It’s not that big a deal. Just being real, being raw, bringing your effort bucket, serving others with intention. I think that’s some advice there that I would say.

(41:39 – 42:15) Amberly Lago: Mary, you are so amazing. I came with questions, but I take notes all over the page of everything that you share. You’re so smart. Every time I talk to you, but also I love your authenticity. I think that’s why so many people love you. Everybody I talk to is like, oh my gosh, yeah, he’s awesome. He’s the best guy. Like every single person that I talk to and the people that you surround yourself with are amazing people like Rory and Trent Shelton. Also keeping it real. There’s something I want to ask you about.

(42:15 – 42:16) Cary Jack: Let’s go.

(42:16 – 42:57) Amberly Lago: You’re really good at selling. Like you’re a really good salesperson. Secret to selling a million dollars on Zoom. Yeah. Yeah. How the heck, and you’ve told me about some of the deals that you’ve got, like for sponsorships and stuff, and you’re like my hero. You’re my big inspiration for that. That’s amazing. But no, I’m serious. But what is the secret to selling? Because there are a lot of people out there that they’re trying to sell their coaching. They’re trying to sell speaking. They’re trying to sell a product. What’s the secret? What are some tips and tips like tips and like maybe hacks that you can share to help us?

(42:59 – 46:04) Cary Jack: Yeah, and I need to update that press kit because it’s definitely much more than that now over Zoom, but I will say… What is it now? I don’t know, probably 4X that, maybe 5. Oh my gosh. Just over Zoom, like legit Zoom calls. And I don’t work that much. I’m like 20 hours a week, typically, is my sweet spot. But the thing that I talk about in the book is the roadmap. It’s our sales strategy. And if you want, we could just kind of go through it. And I think this would be valuable for anybody out there who’s looking to increase their conversions and really use pressure-free persuasion to help people make the best decision for them. So the roadmap is an acronym and it starts with rapport, right? Our rapport. You have to build a rapport with your prospects. You have to understand too, most sales are won or lost within the first 30 to 60 seconds just by energy. I believe that. It’s very strange to me when people get on a sales call and they’ll be like, well, how are you doing? And they’re like, good. And they’re like, well, how are you doing? Oh, fine. You know, it’s like that like is instantly this generic, really meaningless exchange of words. And for me, I recommend everyone out there have an opener that they like attribute to their own self-worth and being. For me, I will say, if someone says, how am I doing? I’m like, it’s a beautiful day and I’m breathing. I’m feeling blessed. That’s my ethos. That’s the energy I want to bring to the table. I know that’s my go-to. I recommend everyone just create something for themselves in order to build rapport. Also, have a series of questions that can get to something meaningful. that you can then find the commonalities. And, you know, I like to ask where you’re from, you know, like where you’re from is a personal question that people will feel, you know, passionate about where they’re from. That’s the truth. People like if you’re from Texas, you’re going to be proud about it, right? I know you are, girl. Right. If someone says, you know, like in, and then when, when, when Amberly tells me she’s from Texas, I’ll, I’ll think of, Oh, you know, I got to, my cousins live in Austin. I’ve been skiing on Lake Travis. You know, we find that commonality. So report is essential. And that is the R in roadmap. And I really, I stayed here for a beat because I want to make sure people realize like rapport is imperative. Okay. So that’s the R right now we get to the O. The O is obstacle, right? Obstacle. You have to understand what is their pain. Why are they talking? And you can just ask them, tell me what you’re struggling with right now. Like, you know, why are we talking right now? Like, I mean, give me, you know, give me the truth. Like, what’s going on?

(46:04 – 46:45) Amberly Lago: And, um, that just happened. So I just was on a call over the weekend. I could tell she, well, she was like, really. not wanting to open up. And I actually asked her, I was like, well, let’s, let’s go a little deeper. I was like, what is that? I was trying to help her with her social media. I was like, wait a minute. What is the hardest thing that you’ve ever overcome? I’m like, really think about it. Like, what is the thing that was the most painful that you, and then she, all of a sudden she, you know, she opened up and then we had the mo and we ended up staying on the call for a long time and talking and, and Getting into it, like really diving into it.

(46:46 – 48:31) Cary Jack: Yeah. And you need to go that deep. It’s like the seven layers of why. Okay. Why do you want to lose weight? Okay. You want to lose weight because you have your company retreat in Mexico coming up. Well, why do you want to look good in your bikini then? Okay. Well, because my husband said that I was looking overweight. Well, why did he say that? Well, because you keep going deep. That’s a poor example. But you want to get to the core self-worth issue there of why that person wants to lose weight, right? You keep asking why until you get to the true pain, right? And I highly recommend everyone do video calls with their sales prospects and make sure that you’re taking notes so that you can use that verbiage you know, in the close. So that’s just a note within, you know, the framework. So we got the R, rapport, we got the obstacle, the O, now we got the A, which is aspiration. Why do they want what they want? What do they even want, right? Like getting really clear on what is their goal? And really, you know, how can your product or service help them get there is the next piece. So we have to understand why they want it, right? And so the goal could be different for everyone, right? Like, It could be, I want to make more money. Well, why do you want to make more money? Well, I want to buy this car. Well, why do you want to buy that car? Well, because I want my dad to think I’m successful. Well, why do you want that? Well, because he didn’t tell me he loved me. Oh, okay. So now we’re here, like at the core, right? So it’s like, we need to understand the depth of the aspiration. So that’s the A. Okay. And feel free to interject here with any questions, but I’m just moving along.

(48:31 – 48:33) Amberly Lago: Can you see I’m taking notes over here? Yeah.

(48:34 – 49:50) Cary Jack: So then we get to the D, right? So this is the D and the roadmap. And this is the demonstration, right? Demonstration simply, you know, means, okay, we need to demonstrate our product or service success with other people, leveraging social proof, like, you know, hey, you know what, Amberly, you remind me of this other client. Her name was Kelley and she was struggling with something similar. She came in, she was skeptical about this working for her, but she trusted the process and she went all in. She 3X’d her income and went through this whole process. And now, you know, look at her now. And it’s just like, you’re demonstrating that product or service success, as well as educating like your product or service. Like you’re kind of explaining it here. We’re demonstrating how it works. And I don’t want you to get caught up in the features. Most people that get caught up selling the features, you need to sell the benefits, right? Sell the benefits, not the features. Okay. No one cares how many modules you have in your course or how many hours of, of, you know, trainings it’s, they care about the result. Right. So sell the result, focus on, you know, the benefit driven, um, marketing. Right. So, so that’s the road. Okay.

(49:50 – 51:02) Amberly Lago: This is so good because you know what, I’ve gotten caught. I’ve, I’ve had people, so I get on the phone with, with people sometimes if they’re interested and want, have questions about like my event that I have coming up in April. Yeah. And they’re asking me about, well, now what’s the difference between the VIP package and the unstoppable regular unstoppable package? And I start going through like what they get and stuff. And then I’m like, well, wait a minute. No, what you get with what happens with a VIP is you actually are. going to make connections with this person, this person, and this person, which could lead to collaborations, which could lead to you being on their podcast, which, you know, it’s, but it’s hard because there’s a part of me that I never really had to sell kind of like in my business before I had, it was word of mouth and it was all word of mouth or people would see me on the street. And just come up to me and say, are you a trainer? And I’m like, yeah, they’re like, well, I want to train with you. You know, it was. And so to do this space of like planning events and stuff, it was all new.

(51:02 – 51:03) Cary Jack: Yeah.

(51:03 – 51:08) Amberly Lago: And, uh, I got caught up in like, well, you get. the goodie bag.

(51:08 – 51:08) Cary Jack: Yeah.

(51:08 – 51:14) Amberly Lago: Yeah. Like I would list the things. And so I wrote that down, like sell the benefits, not the feature.

(51:14 – 51:52) Cary Jack: Sell the results. Yeah. Sell the result. And a lot of people go right there. So don’t, you know, give yourself grace, right? Because, you know, it happens to the best of us. So now we’re at the MAT part, right? So the M stands for match. match, meaning actually match the prospect with your product or service. I cannot tell you how many times I’ve sold the wrong people into my products or services, and it became such a pain in the butt. And I know you can resonate, but now I just make sure I don’t do that because I match people properly and I really make sure I can help them and that it is a fit for both of us.

(51:52 – 52:36) Amberly Lago: That’s why I still like I was on a call a couple of days ago with somebody who’s interested in my mastermind. And I do like a 15 minute call and when zoom comes on and she’s like, Oh my gosh, Amberley, I didn’t think it would really be you. And I’m like, well, yeah, it’s me. I said, you know what? I I’ve been excited to talk to you. And I was like, I want to make sure it’s a good fit. Like we want to have similar, we want to have the right kind of, I look at the energy and, and because I’ve made the mistake. of matching the wrong person with the wrong product that I have. And I was like, I can’t do that again. So I get on all those calls.

(52:37 – 53:36) Cary Jack: Good. Smart. And I’d recommend everyone really like due to their due diligence when it comes to qualifying properly. Right. So that’s the M. Then we get to the A, which is like the actual ask. Right. So it’s like now, you know, we went through this whole process. We want to ask for the sale. We want to make sure, you know, that, that we get to this place of, okay. And, and the question I like to ask is, you know, is there any reason that you wouldn’t take action on this today? Right? Like, is there any reason you wouldn’t take action on this opportunity today? And they’ll tell you, and you’ll have it. Hopefully, if you did this properly, and I get deep into all this, I actually have like a whole sales online course, anyone who wants it from your audience, you know, I can, we can kind of link it up, but it’s like a link. Yeah. What is that? The happy slash sales. Basically, it goes through this whole process. But in more detail with like templates and stuff like that. It’s like it’s a but it’s a videos.

(53:36 – 53:39) Amberly Lago: Is it something I could buy for my mastermind members?

(53:39 – 53:43) Cary Jack: We’ll just give it to your mastermind members. Yeah, anyone who’s in there, they can have it.

(53:44 – 53:53) Amberly Lago: Oh, my gosh. See, y’all, this is what I’m talking about, how generous he is. Yeah, no worries. Well, I’m gonna buy your book for all of my mastermind papers.

(53:53 – 56:11) Cary Jack: I’ll let you do that. Deal? Yeah, thank you. I will say the ask is huge and you want to make sure that you are prepared with the key five objection busters. I call them objection busters, like typically it’s time, money, my spouse, This won’t work for me, fill in the blank. Right. But you need to be prepared with whatever the key five objections that you hear the most, and you need to have objection busters for each of them. Right. So if you didn’t go through the, and I like to layer in those objection busters throughout the conversation, but they’ll tell you if it’s like, Oh, you know, um, money’s tight right now. Like, I just don’t think this is a fit for me. Well, what do you say to that? Well, It, that kind of should have been discussed in the, before you even get on the call, you should ask them, you know, what was your household income in the last 12 months? So if they don’t like make the proper amount of money to pay for your 25 K mass run or whatever it is, like, I don’t even usually get on a call with them. I’ll just refer them to some of my free products or services. Like I still want to help everybody, but I know my stuff isn’t for everybody at the highest level. Right. So, but if it, if it is potentially a fit, I do the math. Right. I’ll say, you know, because people, they buy with emotion, but they justify with logic. Right. So emotionally we have to get them charged up, like, you know, going through their obstacle, their aspiration, the demonstration, right. We go through all that, but logically it’s got to make sense. So you’ve got to do the math. So if you’re like, Hey, you’re investing $10,000 and I totally understand $10,000, you know, that’s an investment, but what’s one client worth to you? Okay, one client was worth $2,500. Okay, well, in my mastermind, if we help you just get legit four people over the next 12 months, it’s going to get you ROI. And logically, it’s a no brainer for you, right? Because like, I have four people in the mastermind who would be your clients already. I could just make key introductions, not to mention, you know, the other components, right? So like, I just do the math for them. That’s really how I overcome the money objection.

(56:11 – 56:17) Amberly Lago: And you’re really good at making connections, by the way. Thank you.

(56:17 – 56:47) Cary Jack: Yeah. I think connections are a part of life and business. And, you know, I know there’s people who like will brand themselves on LinkedIn as like a super connector. And I think it’s kind of a crock of crap. You know, they’re like, it’s like so impersonal. If you’re going to make connections, make it because you know, it can be a mutually beneficial relationship. And like, just help people like, you know, like Zig Ziglar talks about, you can have everything you want in this life if you just help other people get what they want. Right. So anyway, I think that’s a part of it, but that’s how I do it. You know, you overcome it.

(56:47 – 56:55) Amberly Lago: What about they’re like, oh man, I just need to check with my husband or I just need to check with my wife.

(56:55 – 57:46) Cary Jack: What do you say to that? And oftentimes I like to actually bring their husband or wife on the call earlier by asking, are you the decision maker on this opportunity or is there someone else involved? Right? And they’ll be like, yeah, I have to check with my husband. Well, are they around? Why don’t they just sit in and just, you know, so they can be fully emerged in the information, you know, and, and, um, If they’re not around and available, this is where the P comes into play, the final step, which is the pull. The pull is ethical scarcity and urgency. After the call, I typically give a three-hour window to decide I don’t let people sleep on it because, you know, that, you know, I just need to sleep on it. That is a recipe for decreasing the emotional heightened state that we just got them into.

(57:46 – 57:48) Amberly Lago: Gosh, really?

(57:48 – 57:49) Cary Jack: Right. Yeah.

(57:49 – 57:50) Amberly Lago: So ways.

(57:51 – 58:00) Cary Jack: Yeah. Yeah. So don’t let them sleep on it because they’re oftentimes not going to make a decision anyway in your favor. If they’re going to do it, they’re going to do it that day.

(58:00 – 58:01) Amberly Lago: I think so too.

(58:01 – 58:33) Cary Jack: Yeah. And, you know, obviously the sales cycle is different if you’re selling like software to like a fortune 100 company, like, you know, it’s going to be different. It’ll be months, but like you can still leverage ethical scarcity and urgency. And key here being ethical, right? Like ethical, ethical. Yeah. Yeah. So if you’re like, hey, scarcity wise, I only have, you know, five spots this month for my mastermind, you know, and then you go ahead and sell six spots, like that’s out of integrity. And I’m not about that, you know, so you has to be ethical. Right.

(58:33 – 58:36) Amberly Lago: And then I strongly believe that. I mean, oh, yeah.

(58:37 – 59:51) Cary Jack: Mm hmm. Yeah. So and then the urgency part is how you get people to make a decision within the three hours, you’re like, okay, you know, if you make a decision, and if you check with your husband or wife, in that three hour timeframe, and I’ll send you a follow up email with the high notes that you can repeat, you know, refer to them, you know, but if you make that decision within three hours, you get x bonus, right? X urgency. So usually, you know, it’s like something that is very valuable. You know, it could be an extra hour of one-on-one consulting with me or you, or it could be an event ticket or it could be whatever, right? Something valuable, but that’s how you make them make the decision within that, you know, that urgent timeframe. And yeah, it really is oftentimes where I see people lose a potential sale by just not getting the P proper, you know, the pull, right? You got to have ethical scarcity and urgency. One pro tip here that I’m going to mention, I don’t even talk about this often, but… So the P is for pull. pull. Yeah, you want to pull them into the opportunity by leveraging ethical scarcity and urgency, not push. Push is what most people do. They’re like, yeah, yeah, you’re right.

(59:51 – 59:54) Amberly Lago: You need to buy this, you know, in the cool urgency.

(59:55 – 01:00:01) Cary Jack: and scarcity. So one pro tip here that I just want to mention, you need to have a price anchor.

(01:00:01 – 01:00:02) Amberly Lago: Oh, price anchor.

(01:00:02 – 01:01:33) Cary Jack: Yeah. So if I’m going to sell, like if my key offering is a $25,000 mastermind, I need something $50,000 or $100,000 to anchor that price. Right. So when I was selling our biohacking, I ran a biohacking company for like three years prior, we had our core thing was $25K. We had $100K opportunity for this like five-day immersive thing that we might’ve sold one of them, but really I told everyone about them because everything in relation to $100,000 that is below $100,000 looks less expensive because it is. So now my frame has changed, right? If I start at, here’s my $25,000 thing, and then, you know, I am trying to sell that just that $25,000 thing. Well, they’re going to think probably that that’s expensive in relation to their last coaching program, which was $10,000, right? So the price anchor is something that every single person should have. manufacture an offer that, yeah, it’s worth that money, but ultimately you know what you’re trying to sell. Like Starbucks is trying to sell most of their largest offer, right? Their biggest cup. They just make it a couple cents more than the medium. I don’t even know their Italian names, what they call them, but you know, the Venti or the Grande, whatever. They know which one they’re trying to sell the most of by how they price it. Right. So you need to price accordingly and always have a price anchor. So that’s the roadmap.

(01:01:33 – 01:01:38) Amberly Lago: That is so good. Oh, my goodness. And that is just part of your book.

(01:01:38 – 01:02:04) Cary Jack: Yeah. Yeah. That is just one alignment. We talk about financial abundance. You know, I believe the fastest way to. Yeah, I’ll send you the new copy for sure. But yeah, we’ll have the audio book and everything out and, you know, I’ll do like special interjections and, you know, but yeah, that’s one piece to the puzzle is how to, you know, abundance financially. It’s the A in our soul mapping framework, but you need to know how to sell if you want to make more money. That’s, that’s it.

(01:02:04 – 01:02:13) Amberly Lago: That is incredible. So you gave us so much information from just like one part of your book. Yeah.

(01:02:13 – 01:02:14) Cary Jack: One of the 10. Yeah.

(01:02:15 – 01:02:30) Amberly Lago: Oh my goodness, that I am so, you could literally, well, and I know you know this, but I’m like, each acronym or each part of the, you have a whole course, whole, I mean, this is,

(01:02:32 – 01:03:29) Cary Jack: There’s a lot of IP and a lot of like backend work to get these, like for selfless service, for example, we talk about gift, give, insight, finances, and time, right? For optimized health, we talk about energy, you know, environment or exercise, nutrition, environment, rest, gallon, youth, and we go into all of it. unplugged digitally, we talk about break, you know, which is how to, you know, get control of your device use, you know, barriers, recharge, eliminate airplane mode and keep. So it’s like we have acronyms for each of these 10 areas to make them sticky to make them like actually work for you. And that’s one of the things that I really wanted to do with, you know, it’s a ultimately it’s a business and personal development book. And I wanted to make it so it’s very much like action orientated and can actually change lives, you know, by implementing it, not just talk theory. So that’s why we went deep into the frameworks.

(01:03:30 – 01:04:01) Amberly Lago: Yeah, well, I’ve got pages of notes just talking to you. Thank you. I’m sure the listeners are going to have a ton of notes and want to go back and re-listen to this. Like I’m going to go back and re-listen to it. I’m going to make sure everybody, all my clients and all the people on Mastermind listen to this. And yeah, thank you so much for your generosity. So what is the best way for Pete? Because I think you can, can I go ahead and buy your book pre-sale, right? Yeah, you can.

(01:04:03 – 01:04:41) Cary Jack: We have the, um, the pre-order, uh, available and it comes with over $350 worth of legit bonuses. We got masterclasses, we got workbooks, like real bonuses attached to anyone who does pre-order. And you could just go to the happy forward slash book. And then after you buy a copy of the book, if you wanted to actually get some of the, uh, like we have a couple of bulk options to get more books. If you did want to share them with more people. We have some amazing bonuses included with those bulk options. So like if you get, you know, five copies or 10 copies or whatever, there’s like, uh, really valuable bonuses. That’ll be on there.

(01:04:41 – 01:04:49) Amberly Lago: So if I go to the happy forward slash book, then I can buy a bundle.

(01:04:49 – 01:04:57) Cary Jack: The bundles are under bulk, bulk. Uh, but if you just want one, then it’s just, you know, go to a book, uh, forward slash book.

(01:04:58 – 01:04:58) Amberly Lago: Okay.

(01:04:58 – 01:05:10) Cary Jack: Yeah. I’m going to, that was, that was confusing. Everyone, you could get to the bulk page by just going to order one, one to start. So the happy forward slash book. Okay.

(01:05:10 – 01:05:48) Amberly Lago: That’s what it’ll be. Y’all don’t worry. It’ll be in the show notes. Cause I know you’re going to want to get this book, especially if you’re an entrepreneur or, or actually anyone, like if you’re a mom chasing kids around the house or dad chasing kids around the house, but you got a side hustle. I mean, this book is amazing. I carry. Thank you. Thank you. Thank you so much. So we’ll have your website. We’ll have the happy forward slash book in the show notes. We’ll also have, uh, your Instagram handle and, and maybe by then we will have gotten a landing page for our couples, Montana retreat.

(01:05:48 – 01:06:06) Cary Jack: Who knows? Yeah, we got to get the date locked down and start inviting your amazing tribe and mine. So, I mean, we already have probably most of it sold out just by word of mouth. But yeah, we’ll pick the dates and we’ll put it on.

(01:06:06 – 01:06:12) Amberly Lago: We might not even need a landing page. We might just make a couple of calls and talk to our friends and be like, yeah, I want to go.

(01:06:13 – 01:06:35) Cary Jack: I think it’s, I have, I have, um, if people want to know kind of the gist, it’s at the happy forward slash mastermind, and they can see some of the past ones and then we’ll get something custom on there, you know? Um, but yeah, that’s a lot, a lot of, and then hopefully we’ll have you on the podcast soon, the happy hustle podcast again, whenever you want to come back, maybe for your new book, we can talk about that, but yeah, I would love to rock the mic again.

(01:06:35 – 01:07:15) Amberly Lago: And, uh, well, I, I’ve been just so excited to get to talk with you. Thank you for your generosity and all that you share. I mean, on the podcast and before the podcast, thank you for your time. Enjoy your baby. Give your wife, send your wife my love. And anyway, thank you again. And y’all thank you so much for tuning into the show. So great. Cary, thanks for coming back. to True Grit Grace. And if y’all make sure you subscribe and leave a review, shout, carry out. Thanks for listening in to the True Grit Grace podcast. We’ll see you next week.

(01:07:15 – 01:07:17) Cary Jack: Yeah. Peace and love everyone. Thanks again.