You’ve probably heard me talk about Nootopia products on the podcast recently — it’s because I really love them and how they make me feel. But I also wanted to share the story behind how they were developed and brought to market because it is amazing. I got to record a conversation with the co-founder of Nootopia, “Mr. Noots” and I know you’ll be inspired by his story of resilience. Most of all I am excited to share how you can go from being sick to superhuman!

Mark Effinger is a seasoned entrepreneurial and intrapreneurial business champion. Working with CEOs, company founders and management remains a great passion for him. Mark  spent much of his 20’s in the US Air Force, playing with aircraft at a deeply technical  level. The Air Force provided the perfect platform to become an endurance bicyclist,  hang glider pilot, motorcycle canyon carver, and eventually training in bodybuilding. These adrenaline-fueled activities inspired the spirit and insight of what it feels to  be indomitable. To operate well under pressure. To thrive while on the edge.

The death of his former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After 4 years of development, he released a product often considered the “Limitless NZT-48” as in the movie. He applied LEAN Startup methodologies, bootstrapped it, and has experienced 3500% growth over the first year (now 5,100% over 29 months). He specializes in Biochemistry, Nootropic Development, Hormone Optimization, Brain Optimization, and Product development.

Since that time, Mark and the BiOptimizers/Nootopia development team and  labs have continued solving some of the greatest challenges presented to us by our  clients. Whether mind, body, energy, sex, sleep, drive, focus, depression, aging,  athletic performance, neurological decay, cardiovascular problems… if it’s a human  condition issue, they strive to address it in the most effective and healthy manner  possible.

In this episode Mark shares the incredible story full of highs, lows, grit, and grace of how he learned to manage nerve pain, loss, breakthrough, and success through business and health. It’s a powerful story that I am inspired by!


Here’s what you will learn:

  • How Mark first dealt with nerve damage and went from sick to superhuman (4:18)
  • How his mushroom supplement has been really helpful to people with chronic pain (12:50)
  • Why negative triggers give a cortisol rush that affects your entire day (20:31)
  • Ways to find the silver linings in great loss (31:53)
  • What are nootropics and how they work.(40:38)
  • How to reverse your brains deficiencies and permanently level up your mental endurance (48:23)
  • How to activate your peak mental performance and boost your brain power (55:19)

What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation and @markeffinger so we can see!


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Links mentioned in this episode:


This episode is sponsored by Nootopia

If you feel like you’re not fully maximizing your potential — both personally and professionally — then you owe it to yourself to try Nootopia’s formulas. They’re a total game changer! Simply go to and use “amberly” to receive 10% off any order.


If you are ready to leave your mark by discovering your message and sharing it with the world, you’ve come to the right place!! Let’s work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve!  Jump on the waitlist for the next “Unstoppable Life Mastermind!” JOIN NOW and let us know you are ready for greatness!

Read the “True Grit and Grace” book here and learn how you can turn tragedy into triumph! 

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